Zhihu to invest nearly 100 million yuan in content creation incentives – Pandaily


Wednesday, Chinese digital Q&A platform Zhihu announced the launch of the fourth phase of its “Sea salt programenacting a series of measures covering authoring systems, traffic flow support and revenue, to encourage in-depth content creation across verticals in all its aspects.

Zhihu announced that it will invest nearly 100 million yuan ($14.8 million) as seed funds in 2022, and provide non-marketing financial rewards to creators who constantly plow vertical fields and popularize knowledge-based content.

Neo Zhang, vice president of strategy and head of community affairs at Zhihu, explained that “deep culture in the domain” refers to quality content that focuses on creating depth in vertical domains. “Deep vertical content creators share three things in common: researchers with relevant professional backgrounds, industry professionals with relevant career experiences, and enthusiasts with deep vertical interests.”

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The platform’s “Sea Salt Program 4.0” optimizes its traffic distribution mechanism. Thanks to the two traffic engines of content cold start and continuous weighting, Zhihu direct traffic flow to high-quality content and achieve maximum traffic growth of five times for a single content.

In addition, seven new rights have been added to ZhihuThe statement of creative rights and interests, including “advanced content analysis data” and “subscriber portrait”, to provide a better creative experience for users of different levels.

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Jenny T. Curlee