Twitter is testing Spaces audio clips to maximize content creation and sharing from audio broadcasts


Twitter is testing a new way to maximize your Spaces content, with an option to create audio clips up to 30 seconds of your audio broadcasts in the app.

As you can see in these sample screens, the new trim tool lets you create audio clips from recorded space, which can then be shared via tweet, with a link to the full recording.

This provides another way to drive more content from Spaces and drive interest in your broadcasts. Although Twitter still lags behind Clubhouse, which added the same feature in September.

So functionally it’s not a huge leap forward for the format, but as with all social audio, Twitter’s advantage is scale and the ability to reach a wider audience with its audio tools. .

So while Clubhouse may be the initiator, that’s largely irrelevant, as more people now seem to be using Twitter Spaces instead, and the more Twitter can grow its Spaces offerings, the less it will be criticized and/or rejected as a Clubhouse clone. .

However, it remains to be seen whether a significant number of users actually care about social audio.

Again, it was Clubhouse that sparked the original audio social trend amid the COVID lockdowns, providing a new take on social interaction and engagement. But a lot of that was also apparently based on exclusivity, with Clubhouse initially only available by invite – because as the app opened up and more people started streaming, streams users were becoming cluttered with irrelevant junk files pretty quickly, turning many away. fully function.

Spaces suffers from the same. Tap on the Spaces tab and you’ll see a bunch of crypto and Web3 focused rooms, which if you’re into those things could be awesome. But if you’re not, it’s not the most appealing experience.

Ideally, Twitter would be able to better highlight the most relevant broadcasts for each user in real time, based on what they already know about their interests due to their engagement in the app, but so far , he did not perfect his correspondence. It could still happen, and Twitter should have an edge over Clubhouse in this regard, but I’ve yet to see Twitter create a great working algorithm for highlighting the most relevant content in my own experience (see also: Topics, accounts to follow, trends).

As for the Clubhouse, it is still growing in some areas, especially Indiawhile recently has seen an increase in its use in Russia, where he avoided government censorship. I mean, growth is growth I guess, although it’s not the ideal expansion – but there’s still potential for Clubhouse to expand its footprint by making it easier to connect audio, especially in areas where many languages ​​are spoken, and not everyone can write each as fluently as they can understand.

But again, much of its growth also seems to depend on it not being censored by governments, as it’s not big enough to be a concern yet. Russian officials have tried to control what is shared on Twitter and Facebook, as has the Indian government at different times. If either turns to Clubhouse, it could become a problem for the app.

Spaces slicing is available for select Spaces hosts on iOS, with Android and web slicing coming soon

Source link

Jenny T. Curlee