Top 5 Ways AI Can Improve Your Content Creation Process

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As more businesses realize the need for organic traffic and strive to increase customer engagement, the need for original content is bound to increase. But the good news is that machines are now available to help you meet the demand for difficult content.

No matter what content you write or what stories your brand tells, chances are bots can help you do it more effectively. Here’s how you can integrate AI into your content creation process and save a ton of time and money (you would have spent hiring the perfect writer).

Can artificial intelligence replace human writers?

Whether AI can replace human creativity has raised concerns among some professional writers. But the truth is that AI has its own limitations. Creativity, passion and empathy are strictly human traits that machines cannot replicate. Human writers will always have a place in content creation because only they can present an experience in the most stimulating and engaging way.

Certainly, the AI ​​can analyze thousands of web pages to perform research and validate the facts necessary for writing. But creating a joke or a fictional story would be a more difficult test because these ideas have a cultural context. So, instead of looking at AI as a competition, it would be more useful to think of it as a collaborator in the content creation process.

Related: When Shouldn’t You Invest in AI?

How does AI writing work?

The best AI writers in use today use natural language processing (NLP) to predict text based on the input you provide to it. When you insert a query into the AI ​​writer, it searches for data related to your entry from millions of websites. Then the language-based software processes the data in human language, applying grammatical and punctuation rules, sentence structure, and other variables.

Five Ways AI Can Improve Your Content Creation Process

Are you a writer with too much work on your plate? Or are you just dealing with writer’s block? Either way, AI writers can help you save a lot of writing time — here’s how.

1. Automate small content initiatives

A recent MarketsandMarkets Report predicts that the application of AI in social media will surpass $2 billion by 2023. These numbers indicate how dominant AI has been in the social media environment. Now, with a few tips, AI can develop usable content in your brand voice on social platforms to increase social media engagement. However, don’t expect these pieces of content to be perfect – they’re just first drafts. A professional content writer will need to step in to edit the AI-generated write-ups to add a human touch to the final project. The most exciting part of using AI to create your social media content is that it analyzes historical data to determine which posts have the most engagement.

2. Get new topics and keywords

Some writers find it difficult to create content at scale because they don’t know what topics to write about next. But the good news is that AI can help you generate hundreds of content and keyword topic ideas in seconds and a few clicks. You might be wondering, “Why do I need a hundred topic ideas when I only need to write about one topic?” Well, having an endless list of topic ideas is an invaluable part of your overall content strategy. It allows you to filter out the ideas that your audience expects the most. Also, it helps you visualize internal linking opportunities that you can explore for SEO benefits.

Some of the popular tools that can help jump-start your inspiration include HubSpot’s blog topic builder, Portent’s content idea generator, and ContentIdeator. All you have to do is feed the generator with keywords and voila! You have an almost limitless list of ideas. You can also try Link Bait Generator if you are looking to create shocking or controversial content.

Related: It’s the Secret Sauce Behind Effective AI and ML Technology

3. Gather user-generated content

A recent study revealed that 90% of customers make purchasing decisions based on information from user-generated content (UGC). Realizing how influential UGC is to your marketing campaign, you don’t want to miss any posts or comments related to your client’s brand on social media. Fortunately, AI can help you identify and collect customer feedback about your products.

It accomplishes this task using visual recognition technology and natural language processing. Visual recognition technology identifies your product images while natural language processing tracks tons of user content about your brand across the web.

4. Optimize your content for SEO

The competition for rankings is getting fiercer by the day, and the burden of creating top-notch content can be overwhelming. Fortunately, AI-based SEO can improve your rankings and organic traffic by uncovering hidden opportunities, such as related keywords and backlinks.

With lightning-fast processing capabilities, AI SEO algorithms can scour the web for content created around that keyword and reveal content gaps to exploit and the average number of sections (and words) to include. in your new content. Even for existing content, the AI ​​algorithm can improve rankings by rewriting paragraphs to be keyword-focused.

Related: Here’s What AI Can Never Do

5. Improve landing page and campaign content

AI enables content creators to improve marketing performance with interactive landing pages that drive maximum customer engagement. It achieves this goal by learning proven copywriting formulas and applying them to create high-quality content and design for landing pages.

One of the ways it accomplishes this task is by matching users’ keywords with personalized images that portray their interests. If the landing page already exists, the AI ​​algorithm can perform an in-depth analysis of the page content and provide design and wording recommendations for improvement.

Now that you know more about improving content creation using AI, it’s essential to recognize that these tools are only content creation resources, not last resorts. Some of the tools available are still experimental, and even the most developed ones may not understand your brand goals as well as you do.


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Jenny T. Curlee