The world’s first virtual content creation platform for e-commerce announces the opening of Seattle Studio

SEATTLE, March 1, 2022 /PRNewswire/ — soona groundbreaking virtual photo and video studio for e-commerce, announced that it will expand its operations to Seattle metropolitan area on March 1, 2022. Virtual reservations are available on soona transforms the way brands create content for e-commerce and marketing with its virtual photo and video shooting technology.

The company has over 9,000 client brands and helps businesses meet the growing demand for quality e-commerce visuals by disrupting the traditional content creation model. soona offers high-quality designs, a fast 24-hour turnaround, and transparent pricing, all within a collaborative and intuitive online platform.

“There isn’t a single transaction that happens on the internet that doesn’t involve a visual asset,” said Liz Giorgi, co-founder and CEO of soona. “Content is the difference between making a sale and not, which is why soona is so popular with our customers. soona is leveling the playing field so that every merchant can realize their sales potential.”

soona’s professional services marketplace connects brands with models and stylists. As part of soona Seattle expansion, they will add Northwest stylists, hair and makeup, human and pet models to their marketplace for professional services.

Based in the SoDo district, soona’s Seattle the studio will be at 4786 1st. Ave. S., Seattle WA 98134. The location is a partnership with Saltbox, the premier co-storage brand for e-commerce stores.

Recent infusion of $35 million in venture capital
In January 2022, soona raised $35 million in a Series B financing, led by Bain Capital Ventures. This funding will be used to fuel even faster product and capacity growth, led by expansion into the Northwest market.

When it works:
soona’s content creation platform enables e-commerce stores and marketers to create professional photos and videos in a few simple steps.

  1. Clients book a shoot with soona’s self-service software and choose from curated and recommended shoots or choose the option to create their own shoot. Brands can select everything from background color and accessories to models, stylist or pets from its professional services network.
  2. Customers ship their products and join their online photo shoot in real time via Virtual Photoshoot.
  3. The à la carte menu makes the content affordable. Pictures for $39 and video clips for $93 also means brands only buy the content they love and pick it up within 24 hours.

With over 9,000 customers, including Lola Tampons, The Sill and Wild Earth, soona helps companies sell products in a variety of product categories including beauty & cosmetics, health & wellness, fashion and footwear, household goods and pet care.

About soon
The company was founded in 2019 by Liz Giorgi and Hayley Anderson after the successful acquisition of their first company, Mighteor. Liz and Hayley share a vision for using technology to enhance the work of creatives and improve access to high-quality, personalized content.

Try it soon for free
To try soona for free, contact Jared Ewysenior director of content marketing, [email protected]720.202.7184.


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Jenny T. Curlee