Automation and artificial intelligence are about to fundamentally change digital marketing.
They help you gain a competitive edge in the crowded field of digital marketing. Many time-consuming processes can be automated, allowing you to focus on the creative components of content marketing. With the use of artificial intelligence and machine learning, you will be able to get to know your customers better and build lasting relationships with them.
The topic of content marketing is diverse, forcing marketers to monitor too many things at once, from audience research and content ideation to content creation and search engine optimization. research.
In this hostile environment, you cannot afford to let your guard down. Otherwise, your rivals will overtake you and take over your slot.
Most digital marketers use artificial intelligence and machine learning to collect customer data, personalize content, and automate content marketing activities. Process automation and optimization, transparent customer service and content personalization are some of their main areas of focus.
The promise of artificial intelligence is to reduce guesswork in the content development process. AI accelerates the collection and analysis of customer data. It makes sense of all the structured and unstructured data you collect, giving you insights into the emotional triggers that drive consumer behavior that creates relationships and conversions. By automatically generating high-quality articles from statistics and facts, natural language generation systems integrate data analysis with content development.
You need to invest in the tools necessary to produce AI content that meets customer demand for personalization. The effective AI marketing solutions listed below can help you automate your content marketing activities.
- AI Tool That Writes Itself: Article Forge
You haven’t heard of Article Forge if the idea of writing great articles with a bot sounds like science fiction. One of the most impressive AI content generation tools available is Article Forge.
It not only helps in creating high-quality original material but also automatically adds videos, photos and titles to your web pages or articles.
- Acrolinx: Writing with AI
One of the most trusted AI marketing tools for content production is Acrolinx. It has a number of features that appeal to content marketers. For example, it’s an authoring tool, which means it examines and “understands” your company’s communication patterns. In addition, Acrolinx evaluates the efficiency of your hardware.
You can use this tool to produce content that adheres to your brand voice and business style. By doing so, you will improve brand recognition and consistency. Plus, you’ll publish your material faster, reduce the cost of editing content, and improve customer satisfaction.
- WordLift: SEO Automation
Are tedious manual SEO activities preventing you from producing high-quality original content? In this regard, WordLift excels. Natural language processing is used by this WordPress plugin to automate structured data markup. For example, it can automate internal linking to make it easier for search engines to find your website content. Plus, it provides media suggestions to help you make your material more timely.
- Customize CX across multiple channels with OneSpot
The foundation of your content marketing strategy relies on personalized user experiences. However, it does not seem possible to use automation and artificial intelligence to produce personalized and relevant information.
OneSpot refutes our claims. It analyzes user activity and uses machine learning to deliver relevant content.
OneSpot, for example, allows companies to offer users of their websites personalized content. Based on their online actions, it automates user journeys and content experiences. It makes it easy to track qualitative metrics like user engagement or content quality.
- Writing ML Content with GhostWriter.ai
AI-driven software called GhostWriter lets you quickly and easily produce highly engaging and relevant AI content.
Its Lookalike Profiler gathers customer information and helps create material relevant to them.
To help you create user-centric and brand-centric content that appeals to your target audience, the tool also provides a content creator that learns from your writing style, topic, and tone of voice. .
Go forward
The content marketing ecosystem as we know it has seen a revolution thanks to artificial intelligence.
So if you’re worried about AI replacing you at work, we understand. The good news is that NLG and AI are still in their infancy, so they may not be taking over anytime soon. NLG and automation will dominate the content marketing ecosystem in the future. As a result, there may be net job losses. If you are the only one doing all this, you are doing well since the AI will automate the tedious manual work and free your imagination.
Contributed by Mrs. Sana Afreen, CCO & Asst. Director of Program Management, Rizzle
