The Metaverse Will Radically Change Content Creation Forever

Flashback to early 2021 and most people hadn’t heard of the term “metaverse”. Today, the “metaverse” has found its way into everyday conversation, so much so that it has been called the “buzziest buzzword.” Although the term has only recently entered the popular lexicon, it was coined about three decades ago by Neal Stephenson in his science fiction novel, Snowfall, which depicts a next-generation internet powered by virtual reality. The resurgence and popularity of the term reflects significant new advances in technology that many believe will see the metaverse transition from science fiction to our everyday reality. In many ways, this is already starting to happen. For example, some say the metaverse already exists on gaming platforms like Roblox.

Although the metaverse promises to affect nearly everyone in our society, there is one demographic that will almost certainly experience disproportionate disruption: creators. The metaverse has the potential to fundamentally disrupt the content creation process. As did Mark Zuckerberg of the new Meta noted“At the end of the day, it’s really the creators and developers who are going to build the metaverse and make it real.”

More interactive and immersive content.

The Metaverse is supposed to help creators create more interactive and immersive content, thanks in large part to advances in virtual reality and augmented reality. The stakes will be raised as creators will need to create more immersive and interactive content than ever before.

As a mere glimpse into the future, consider British auction house Sotheby’s foray into the metaverse. In 2021, the company held its first digital art auction located at Decentraland, a decentralized virtual reality platform powered by the Ethereum blockchain. Sotheby’s created a digital replica of its London headquarters and allowed visitors to view and interact with digital art by 27 NFT artists.

You can imagine a not-too-distant future where creators are tasked with not only producing traditional two-dimensional content that’s pretty much passively consumed, but also creating the means through which users interact with content. The famous phrase of theorist Marshall McLuhan, “the medium is the message”, will truly define this next era of creation. Today’s Youtubers, TikTokers, and Podcasters will create digital replicas of themselves, homes, studios, and other objects to propel Imagine being immersed in a cooking segment where you can feel the texture of food, move it around and be guided through cooking skills by a professional cook.

We’re about to see swaths of new tools available for creators to tap into the potential of the metaverse. Meta, for example, recently launched Polar, an iOS app that will help creators design and distribute AR effects and filters without writing code. Ultimately, the amount of more interactive and immersive content in the metaverse will depend on the tools creators have at their disposal.

Content powered by AI.

The metaverse will not only allow creators to develop more interactive and immersive content, but it will also allow them to develop smarter content, thanks to new developments in AI. If the metaverse realizes its potential, creators will work with AI-assisted tools that allow them to translate high-level vision into ready-to-consume content. This can involve AI-powered video editing, AI-assisted animation, or even AI-powered music composition.

This is already happening at some level. Late last year, Meta announced its Presence platform, which is based on a series of artificial intelligence features that allow users to create mixed reality experiences that combine virtual content with the physical world. In another example, Promethean AI helps creators build virtual worlds. As reported by VentureBeat, a user could ask the platform to build them a bedroom from the 1970s and the platform will in turn build a bedroom decorated with posters of the Bee Gees. Users could then instruct the platform to move a piece of furniture or another object in a particular direction. Truly harnessing the potential of AI, users could even ask the platform to “suggest variants” and be presented with customizable AI-informed variants.

Improved interactions with members of the public.

In the metaverse, creators will also have the ability to interact with fans and other audience members in new and deeper ways. Creators will create virtual avatars that can interact with fans in public spaces, so their movements in the physical world are mirrored in the virtual world in a way that allows for deeper socialization with audience members. Recently, we saw this type of environment materialize with Fortnite’s live concert, Marshmello, which was watched by over 10 million people.

Yet the potential for enhanced interactions with audience members is by no means limited to the use of avatars. One of the most exciting applications of the Metaverse will involve creators giving fans deeper insight into the creative process and forging stronger, broader relationships. Consider nominated for the awards, New York Times and USA today best-selling author, Joanna Penn. Penn reflected on what the metaverse looks like for her as a creator, explaining:

“I want to create a walking tour of my books through London (for my crime thrillers Brooke and Daniel) and Bath (for my fantasy trilogy Mapwalker). Walk the physical streets with AR glasses and I’ll be there with you to explain the history of the area and how it inspired my novels – with shopping opportunities, of course! There are currently many audio-only walking tours, but augmented reality will enable the digitization of these experiences and further integration with retail. »

In our increasingly global and distributed world, the metaverse will also allow creators to connect and interact with more diverse audiences. Natural language processing and AI-powered translation tools will allow creators to translate their content, including cultural nuances, with immaculate accuracy. For writers, platforms like nara will leverage AI to create natural-sounding audio stories from text, allowing content creators to immediately publish an audio version of text to a wide range of devices.

Upgrade in the Metaverse

The metaverse has vast potential to transform the way creators develop content and interact with their audience. The creators who will thrive in the future will be those who understand how to improve their skills in their metaverse. Through creating more interactive and immersive content, harnessing new AI capabilities, and building stronger relationships with audiences, the future is bright for the next era of creation.


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Jenny T. Curlee