The leading provider of Crowd Content creation services acquired by Sage Capital and Cetina Capital

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“Sage and Cetina are excellent partners for the next phase of Crowd Content’s growth. We are in a very exciting space, and this new partnership will help Crowd Content to better serve its current clients, while continuing to grow the client base. “

Crowd Content Media, a firm that helps businesses create content at any scale, is pleased to announce that it has been acquired by an investment group that includes Canadian firm Sage Capital and firm Cetina Capital. , based in Northern California.

Since 2011, Crowd Content has been helping brands create content ready to be published at scale. The company differs from other content providers in that the experienced production team uses multiple levels of quality control to ensure that the content matches the brand style guidelines and requirements of the organizations they work with. Crowd Content has over 6,000 clients, including Lowe’s, WordPress and 3M.

The acquisition will help accelerate Crowd Content’s growth plans and enable investment in the platform and its capabilities. Crowd Content will use the investment to bring innovative content creation tools that harness AI technology to market.

Crowd Content founder Clayton Lainsbury will remain involved with the business and serve on the board after the acquisition.

“I am very happy for our clients, editors, employees and the technology community in Victoria,” said Lainsbury. “Sage and Cetina are excellent partners for the next phase of Crowd Content’s growth. We are in a very exciting space, and this new partnership will help Crowd Content to better serve its current clients, while continuing to grow the client base. “

Carlos Meza will join Crowd Content as CEO. Mr. Meza is a seasoned executive with a proven track record in the information technology and services industry. Most recently, he was CEO of educational software solutions company Kivuto Solutions.

“I am extremely grateful for the opportunity to lead Crowd Content into the next phase of business growth,” Meza said. “We have before us an opportunity to develop rapidly and accelerate our growth, and I look forward to leading the team during this exciting time. “

About crowd content

Based in Victoria, British Columbia, Crowd Content Media is a leading content creation service provider. Its platform connects talented writers and editors with businesses that need high-quality content ready to be published at scale. Crowd Content serves businesses and SMEs through its cloud portal, where it provides self-service and fully managed content services.

About Sage Capital

Based in Toronto, Ontario, Sage Capital Partners is the first institutional fund focused on investing in research funds in Canada. Sage supports both traditional researchers and non-traditional / self-funded entrepreneurs in their quest to acquire and grow businesses in the lower middle market. Sage has extensive experience in a wide variety of businesses and industries and continues to actively seek out minority control and investment opportunities.

About Cetina Capital

Based in the San Francisco Bay Area, Cetina’s team is experienced in the entire lifecycle of a business, from start-up to growth (and / or turnaround) to significant exits. Cetina is interested in companies / divisions with an IT component providing services or products to business or government. For more information visit http://www.cetinacap.com.

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Jenny T. Curlee