The content creation economy is moving to Wall Street

By Amit Jay Shah, CEO, ShareVision

A lot has changed in the world of content, but one thing hasn’t changed: the need to create something that engages audiences in a meaningful way. Social media platforms such as Facebook and TikTok show that audiences need engaging posts and videos that they can learn from and share with others. TikTok had 94 million downloads last year, and new content is uploaded to Instagram and other platforms every minute. Until now, you would be hard pressed to find a similar phenomenon in financial content. However, trustworthy and engaging financial content is especially critical now. According to a new National Financial Educators Council (NFEC) survey. Meanwhile, debt levels have continued to climb. The national student loan debt topped $1.6 trillion this year with just under 44 million borrowers. Household credit card debt is also rising, seeing its biggest quarterly increase in at least 22 years, now at $860 billion, according to the New York Federal Reserve.

With every merchant in the world near a Breaking News terminal such as BenzingaProthere is a need for content that can reach a new generation of investors and traders in an authentic and practical way. Young people in particular prefer apps and other personal finance digital tools and content to traditional resources. – That’s why we created ShareVision – They want information fast. And what they want is not to do it. The content they get is designed to maximize pageviews and clicks, rather than to quickly inform investment decisions.

A whole generation of students needs financial knowledge to save, pay, earn and invest. The financial management landscape has changed over the years, with the advent of countless digital tools, but habits such as expense tracking, budgeting, and smart saving remain impactful. The combination of proven strategies and modern technology can help young people achieve their financial goals. So if you’re a cryptocurrency investor, you can browse content from a host of creators and partner content providers and use it to inform your decision-making.

Creating equals winning

Today, creators can monetize their content using wallets, allowing them to receive donations from their community directly to their own channels. They can upload content for free or create a private channel where fans subscribe to see their content. The ways we create and consume content have changed. Given the successes of TikTok and what Twitch has done for gaming, we believe there needs to be a place for content creators who only distribute finance-based content – be it principles investment basics or more complex topics such as short selling or derivatives. Financial literacy has become more of a national imperative as the Covid pandemic has highlighted the number of people in the United States live on the financial edge. Nearly two-thirds of American families don’t have six weeks’ worth of savings, and 78% of adults live on paycheck to paycheck. When asked in the NFEC survey how they would handle an unexpected expense, one in four said they would charge the expense to a credit card or take out a loan, which would increase their debt. This prompted the government to step in to fill the void. Michigan recently became the 14th state to guarantee students access to a personal finance education course before high school graduation, with more to follow soon. However, this is only the beginning.

To increase wealth and well-being, we need to educate – our goal is to ensure content creators are able to reach as many people as possible, engage with people on the platform and to monetize them as well. To do this, we created restreaming technology that allows creators to simultaneously stream content to YouTube, Twitch, and Facebook. With a wallet, you can replicate a stablecoin system where content creators can spend money and receive payments for their content. We can enable creators to monetize their content through a range of financial tools, all based on live streaming technology.

Today, consumers and creators of financial content come from all over the world, from Malaysia to New York. Financial content streaming platforms can help solve the problem of investing education and other key financial topics for new generations. They can democratize the distribution of this content by allowing anyone with content to use these platforms to monetize and engage with their audience.

Bridging the gap

To increase their wealth, investors must be properly informed of the risks involved in investing, the necessary skills and experience, and the necessary commitment. Investing and trading – whether in stocks or cryptocurrencies – is a process. Investing is not a get rich quick way. Yes, it is possible to earn handsome returns on individual trades, but those trades can also result in significant losses.

Streaming platforms can be part of the solution, educating people on the right way to invest. When you consider the growth of fintech and a growing number of startups in lending, payments, and other technologies, we see the demand for financial content growing exponentially over the next few years. Cryptocurrencies, the metaverse, and financial innovation related to blockchain and decentralization will create a huge need for content and clarity – making sense of it all will be very important. And we’d like to think that these platforms will be increasingly important in bridging that gap.

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Jenny T. Curlee