SIS (Sports Information Services) has announced two key appointments, with Brenda Strickland and Sean Beirne joining the company’s US subsidiary SIS Content Services Inc. as Head of Regulatory and Business Affairs and Head of US Business, respectively.
These appointments are a further signal of the company’s major ambitions in the growing US betting market, where it aims to capitalize on the significant opportunities available to online and retail sports betting operators with its horse, greyhound and greyhound products. and esports.
Strickland will be responsible for administering and maintaining the company’s US compliance, licensing and reporting functions. His role is primarily focused on facilitating compliance with various state regulatory requirements and managing the company’s internal policies and procedures.
A native of Stratford, Connecticut, Strickland is an accomplished and experienced professional with significant expertise in compliance, legal and operational functions within regulated industries. Prior to joining SIS Content Services, she spent nine years as a senior paralegal and contracts manager at Sportech.
Beirne’s primary responsibility is to build relationships with US sportsbooks and sell SIS live betting content. He will also work with the team to navigate regulations to allow SIS to distribute its sports betting content and pari-mutuel products and support the US Division’s efforts to maximize global distribution of rights holder content. on horse racing.
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Beirne is a horse racing industry executive with over 30 years of experience in racetrack management and operations, regulation and education. A Kentucky native, he most recently served as director of the Equine Industry Program University of Louisville Business School and also served as vice president of racing and simulcast at Mile High Racing & Entertainment, and director of racing, simulcast, public relations and track announcer. at The Old Evangeline Downs. Beirne is a former Colorado State Racing Commissioner who served as president for two years and vice president for three during his eight years in office.
The two new appointments reflect the growing value of SIS’ products to sports betting operators across the United States and will help ensure the appropriate level of support for operator partners.
Richard Ames, CEO of SIS and President of SIS Content Services, said, “The US market presents a huge growth opportunity for SIS, particularly with the planned rollout of fixed-odds betting across state lines as well as the advancement of sports betting. These two new appointments will strengthen SIS Content Services Inc. as we aim to further grow our presence in the country’s market.
“I believe the combination of knowledge, expertise, and regulatory and business insight they bring with them will prove extremely beneficial not only to SIS Content Services, but to all of our US partners.”
Michele Fischer, Vice President of SIS Content Services, said: “We believe that the United States will see a major expansion, linked to fixed odds horse racing and sports betting increasingly adopted. With this in mind, we have always planned to improve our team with top recruits within the industry.
“Having worked with both individuals before, I am confident that each will have an immediate impact within the SIS team.”
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