Social Media and Content Creation Tools Drive Brand Awareness and Customer Engagement | Stockwatch

Social media is an important channel for increasing brand awareness. Social media also increases lead generation through the use of targeted campaigns or participation in online communities, with 59% of marketers arguing that social media marketing is the most common lead generation tool. effective in their strategy. It should be noted that users overlap between social media channels and it is important to take this into account when creating a social media strategy. Facebook users are also active on YouTube and Instagram, compared to TikTok users who prefer YouTube as a secondary channel, then Facebook.

Social media enhances interaction and engagement between users and increases online traffic through content creation. Some useful digital tools that can be used for content creation purposes are MishGuru marketing platform, useful for managing and planning story content for Instagram and Snapchat, Oroson online verification software is for feedback (notes, specific points) between teams, and the CrowdRiff platform to search, store and share user-generated visuals.

Immerse yourself in the social media marketing environment with ImarComms, thanks to its Global partnership with the Digital Marketing Institute. Enter the ever-changing world of social media marketing with the hands-on, expert-led training programs on offer.

The Digital Marketing Institute’s Professional Diploma in Social Media Marketing begins ONLINE June 8 and focuses on the top ten areas of social media marketing. At the end of the ten modules, participants will acquire the skills necessary to design effective social media campaigns and achieve their strategic objectives.

• Social research

• Content creation

• Content distribution

• Facebook

• Twitter

• LinkedIn

• Instagram and Snapchat

• YouTube and social video

• Social customer service

• Strategy and planning

Additionally, through this program, students gain free access to DMI’s Membership Platform, which provides just-in-time training and ongoing professional development, as well as an exclusive and evolving content library. which can be used in daily work and continue even after completion. classes!

The course is under the direction of the Digital Marketing Institute’s Global Industry Advisory Champions, including Google, Facebook, Twitter, LinkedIn, Microsoft, IBM, and HubSpot, among others. In addition, it is accredited by the European Qualifications Framework at level 5.

Reserve your spot today! Become globally certified social media marketers!

You can find more information on the Professional Diploma in Social Media Marketing on the ImarComms website or at 22 443220.

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Jenny T. Curlee