Skyword leverages AI to make it easier for marketers to create and personalize cross-channel content


BOSTON, October 11, 2022 /PRNewswire/ — Skyword, the leading content creation software and services company, today announces the beta launch of Atomization of content in Skyword360. The new feature uses natural language processing (NLP) technology to quickly generate multiple atomized versions of original content, suitable for different channels and personas.

With Content Atomization, Skyword aims to help brand marketers scale their content more efficiently and cost-effectively to connect with more customers across more touchpoints.

“The customer journey spans many purchased, owned, and earned channels that all require high-quality content. At the same time, brands need more personalized versions of this content to drive personalized experiences for their customers. This solution helps marketers meet both of these needs without breaking the bank,” says Skyword’s Chief Strategy Officer, Darryl Gehly.

Skyword’s approach multiplies the work of human creators with AI rather than replacing it. While AI-generated content often lacks unique information and can pull ideas from many unverified sources on the web, Skyword’s AI atomization takes original content – written by and for humans – and automatically adapts it to different use cases.

Skyword’s person-specific NLP models are each trained on thousands of pieces of content that have gone through Skyword’s rigorous editorial review process.

Now in Skyword360, users can select the original asset they want to reuse and identify which atomized assets should be generated and for which characters. Within moments, the relevant NLP model(s) return the additional versions of the content, and they’re ready for review.

Skyword360’s atomization AI helps marketers:

  • Save time and money by getting all the content they need with automated atomization and personalization;
  • Instantly generate more content and value from every asset they produce;
  • Quickly create a set of multiple connected resources without requiring complex coordination between different marketing groups;
  • Maintain quality throughout their customer journey with AI adapting their original human-generated content for different touchpoints.

About Skyword

Founded in 2010, Skyword’s vision is to make it easy for marketers to create high-quality content. Skyword’s content creation technology, creator network and managed services help brands communicate more effectively with their customers throughout their digital experience.

A private company headquartered in Boston, MA, Skyword and its global network of freelancers put thousands of skilled subject matter experts and creative professionals at the fingertips of marketers. Skyword customers have created and published over one million original stories, articles, videos, images, infographics, podcasts and animations that support the growth of the company.

Recently named a two-time Leader in the Gartner® Magic Quadrant™ for Content Marketing Platforms and a three-time Gartner® Peer Insights Customer Choice for Content Marketing Platforms, Skyword is committed to maintaining lasting partnerships with its customers.

To learn more, visit or email [email protected].


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Jenny T. Curlee