Simplified Raises $ 2.2 Million Seed to Bring Automated Content Creation to Marketers – TechCrunch


Simplified, a marketing-focused design software looking to take on Canva, has raised $ 2.2 million in seed funding led by Craft Ventures. Rahul Vohra and Todd Goldberg of Superhuman, former CPO of Uber Manik Gupta, Ajay Yadav of Pelican Ventures (also founder of Roomie), Form Capital, 8Bit Capital, Early Gray Capital, GFR Fund, MyAsia VC and others have participated in the tour.

Simplified is aimed directly at marketers, who are inevitably tasked with generating a huge amount of content across a variety of channels. The platform uses machine learning to automate the content creation process as much as possible, including copy, imagery, format and sizing, etc.

For example, a marketer might be looking to post an inspirational quote on social media. They can mark the content for social media, search for inspirational quotes, and ask the system to automatically provide a suitable background. From there, the user can change whatever they want, like font or image cropping, and post instantly.

Image credits: Simplified

Simplified also offers collaborative tools that allow teams to share work and resources across the organization, as well as integrations with photo and video services.

The general premise here is to take what has already become a streamlined process, thanks to products like Canva, to the next level through machine learning and GPT3.

According to founder KD Deshpande, it’s all about scale. While it may be easier than ever to create a single piece of content, there is still the question of volume. A streamlined appearance to speed up the content creation process using its machine learning automation algorithms.

This is happening amid a massive evolution of the design space in recent years, with players like InVision, Figma and Canva leading the charge in delivering new design tools that meet the demands of a new generation. designers and designers. oriented organizations.

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Jenny T. Curlee