Simplified Brings Automated Content Creation to Marketers, Raised $ 2.2 Million to Do It

SAN FRANCISCO, June 9, 2021 / PRNewswire / – Simplified, a marketing-focused software released in beta today and $ 2.2 million in seed funding to create a fully AI-powered design and collaboration platform. Notable tech investors participated in the roundtable led by Craft Ventures, including the founder of Superhuman Rahul vohra & Todd goldberg, Ex CPO, Uber Manik Gupta, Hiten Shah (founder of UseFYI), Ankur Nagpal (Teachable), Ajay Yadav (Pelican Ventures and founder of Roomi), form capital, 8-bit capital, Earl Gray capital, GFR Fund, MyAsia VC and others.

Aimed at marketers, Simplified is the first design tool to use machine learning to automate every aspect of the content creation process. The app can automatically generate shareable content, with copy, images, layouts and sizing, all created by the platform’s AI assistant. For marketers, the app’s additional superpower is its ability to quickly turn content into the thousands as their marketing needs increase.

When KD Deshpande, founder of Simplified (and founder of Vessel, now owned by Adobe Marketo) started prototyping his idea for a sophisticated design tool last year, the world was on the brink of a content revolution. The pandemic has led more users to create and consume online content faster than ever, while businesses are slow to adapt. Deshpande, with experience building products for speed at Uber and Facebook, had seen this coming.

“As content formats become leaner and more interactive, today’s marketing requires speed and coordination to deliver consistent, brand-compliant content,” Deshpande explains. “While it’s easy to create just one piece of content, Simplified is the only product that helps you scale your marketing instantly, without the need for additional time or resources. ”

For example, if a marketer wanted to create a series of posts for Instagram, they could type in a short description of the business, add a few keywords, and the system would generate a copy, choose relevant images, and produce multiple pieces of content. ready to publish. , in a few seconds. If the marketer needed to triple their amount of content, the system could simply triple their outputs, while still remaining brand loyal and engaging.

The platform also has real-time collaboration tools and integrations with popular asset and media storage sites to help streamline the complex workflows that make marketing so difficult to scale.

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“It takes a village to run marketing campaigns from start to finish,” commented Mike Marg, principal investor at Craft Ventures. “The amount of content marketers must create to drive demand is exploding. Existing design tools are siled and have rigid learning curves. It’s simplified to build a modern marketing app to do more with less with easy collaboration and fast iteration. We are delighted to support KD and the team! ”

As the next generation of designers and businesses demand speed and ease of use, Simplified is betting its machine learning algorithms will open up new possibilities for marketers and brands.

Simplified is available for beta access today. Register here to register on the waiting list.

About Simplified
Simplified is the all-in-one design platform for founders, freelancers, and businesses to create content, evolve your brand, and collaborate with your team like never before. You can find out more about us at simplified.co and check out our latest updates here.

For press inquiries, please contact:
Name: KD Deshpande
E-mail: [email protected]

SOURCE Simplified