Samantha Almeida, Ex-Director of Twitter, Appointed Head of Content Creation at Globo Studios | News

Globo Studios, the content arm of Brazilian broadcasting giant Globo, has appointed former Twitter director Samantha Almeida as director of content creation.

Almeida will manage teams of writers, researchers and content producers in Globo’s entertainment verticals.

She comes to Globo with 20 years of experience in the advertising and communications markets. Until last month, she held a leadership role at Twitter Next in Brazil, focusing on building creative local and global campaigns in partnership with advertisers.

His resume also includes stints with Ogilvy Brasil, Music 2 / Mynd, Avon Brasil, The Estée Lauder Companies, Trifil & Scala and Levi Strauss Co.

The executive is known for its campaigns with strong social resonance, focusing on themes such as gender equality and racial debate.

“I have always had a great passion for building stories and a lot of respect for the people to whom I deliver them. My whole career, my view of the world, is it: start with an empathetic and honest look at people, their dreams, their fears, the beauty of the lives of ordinary people, like me, ”Almeida said in a statement. .

“The opportunity to do this in a plural country with so many stories like Brazil is very difficult, especially when combined with the power and reach of a company like Globo. “

Almeida’s appointment comes 10 months after Gustavo Gontijo, Content Manager at Globo Studios, left the company after two decades.

More generally, Globo has changed its strategy in recent years to focus on more international and ambitious programming that resonates with audiences around the world.

Among these, the series distributed by Globo Aruanas, Sweet Diva, Orphans of a Nation, Hidden Truths and Jailers achieved sales from channels and platforms in Germany, the United States and Japan in 2020.