Questions to Ask When Entering into a Content Services Partnership
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Many organizations use partnerships with major content service providers to satisfy their customers and maintain market share.
To capture the growth of new activities, companies must constantly seek to improve and complete their range of products and solutions. While some have the resources and time to do it in-house, others are looking to partnering with top vendors to satisfy their customers and maintain market share.
Specifically, content services Partnerships help companies create more modern, user-friendly and connected content ecosystems for their customers. These partnerships can also provide companies with technologies that enable them to reach new customer segments with unique needs.
When considering this type of initiative, it is important to carefully assess potential partners to understand which of them will be most committed to the success of your business. Here are some questions to consider when evaluating a potential partner.
Do they value innovation?
A content services partnership benefits businesses and their customers by giving them access to new technologies, capabilities and solutions. This frees up your customers to focus on more demanding initiatives and priorities. When researching a potential partner, get an idea of how much of their revenue goes to research and development (R&D). A study conducted by PwC of the top 1,000 R&D spending companies in the world found that on average, these companies spend 3 to 4% of their turnover on innovation.
The more serious they are about advancing their product roadmap and developing new solutions, the better able they will be to meet the changing needs of your own customers.
Can they offer cloud-ready integrations and cloud-certified environments?
Today, cloud-based solutions are no longer a trendy alternative; they are an imperative. In fact, according to an IDG report, 75% of business leaders surveyed said the cloud was fundamental to their digital transformation efforts.
With employees now much more likely to work offsite, delivering cloud-based content services gives your customers the flexibility and agility to manage their content without sacrificing control, security, or access. . A potential partner should also offer your customers solutions that are optimized for their unique needs while meeting compliance goals, such as HIPAA, GDPR, PCI, SOC 2 and more. It’s also worth making sure your partner has a team of trained and accredited experts to handle maintenance tasks. With employees now much more likely to work offsite, delivering cloud-based content services gives your customers the flexibility and agility to manage their content without sacrificing control, security, or access. . A potential partner should also offer your customers solutions that are optimized for their unique needs while meeting compliance goals, such as HIPAA, GDPR, PCI, SOC 2 and more. It’s also worth making sure your partner has a team of trained and accredited experts to handle maintenance tasks.
Are they established, with industry awards and recognition?
To assess the various content service providers in the market, industry analysts regularly publish rankings based on the strengths of the providers and their customer satisfaction. Rankings such as Forrester Wave™ Enterprise Content Management (ECM) report identifies 14 leading vendors and how they compare to each other. Likewise, the Gartner Peer Insights The portal helps organizations guide their technology and business decisions through peer-led insights, reviews, and discussions.
Other industry, local, regional or national awards can also help you gauge a potential partner’s track record of success.
Are they easy to work with and collaborate on?
A good partner should offer you comprehensive benefits and support, including a dedicated account link to help your team build capabilities and expertise with their products. Other types of potential support include:
- Support for expert marketing program which includes co-brandingSupport for expert marketing program which includes co-branding
- Sales Enablement Training
- A development environment to test their capabilities before launching them to customers
- 24 hour technical support
- Access to information on demand
Do they offer the type of partnership that suits you best?
Content service providers may have several different types of partners in their channel, including value-added resellers, strategic alliance partners, business process outsourcing (BPO) companies, equipment manufacturers, origin, technology partners and system integrator partners.
The partnership you choose to engage in will depend on the goals you wish to achieve. For example, strategic alliance partners are vendors or service providers who work with a content service provider to develop complementary offerings. BPO companies, on the other hand, use a content services partner to manage the business activities of their own clients.
Conclusion
Companies looking to offer their customers cutting-edge content services can explore partnerships to capture growth without having to develop these solutions in-house. While there are many vendors in this space and the scope of a potential partnership can vary, the right vendor should offer innovative cloud-based solutions, along with a track record of expertise and comprehensive support.
To learn more about Hyland and its extensive global partner program, visit hyland.com.
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