Nuxeo Insight Cloud adds AI content services to its platform

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With the introduction of a new suite of services collectively called Nuxeo Insight Cloud, the content services platform provider is targeting IBM Watson and OpenText Magellan.

It is a variation of conventional content-centric AI tools in that Nuxeo, known for its low-code open-source framework, hopes to enable non-data scientists to create custom data models that its AI can use. , like the recent release from Salesforce. CRM-oriented data modeling tools.

This new generation of AI tools helps piece together fragmented enterprise content, which previously resided in a tidy enterprise content management (ECM) application in an on-premises service, according to David Jones, vice president of product marketing at Nuxeo and content association AIIM. director.

As enterprise content spills over into separate cloud platforms, such as Box, Salesforce, and marketing automation repositories, AI content services can help find and mark up content in place. This way there is no need to migrate it to a centralized location and update it, and it also makes this data accessible and usable for automated tasks.

“Having Nuxeo open the cloud for users to access and query repositories is a strong differentiator,” said Jim Lundy, founder and CEO of Aragon Research in Morgan Hill, California. “Most cloud ecosystems are closed. While they say they have connectors, often federated content management is not an easy thing to do.”

The platform offers several AI connectors

That Nuxeo is opening up the cloud for people to access and query repositories is a big differentiator.

jim lundyFounder and CEO of Aragon Research

Nuxeo Insight Cloud, launched on June 4, is part of Nuxeo’s latest platform update, called LTS 2019, and it can also interface with other AI tools, such as Amazon Rekognition, Amazon Comprehend and Google Vision, for tasks such as automated image recognition and tagging. .

These tools have inherent limitations in helping organizations organize, mark up and make unstructured content accessible, Jones said. This is because tags can be generic; for example, one of the publicly usable Amazon or Google services may tag a daffy duck cartoon image simply like a bird, when the organization needs more precision to complete a task.

Nuxeo Insight Cloud, Jones said, can help employees shape data models from their company’s own data stores and enable AI.

The first use cases emerge

So far, early users who have found uses for the tools include media companies that organize and manage the rights to their content, as well as insurance companies using, for example, photos of policyholders or Auto damage dashcam videos to manage accident claims. Another emerging category of users includes document-intensive business departments, such as HR.

“It lets you define what data you want to use to train the model and what fields you want to predict,” Jones said, adding that Nuxeo Insight Cloud’s cross-cloud reach is part of the company’s competitive strategy. to take on larger, more recognizable vendors, such as IBM. “That’s the promise of content services platforms, for me: to deliver where ECM has failed,” he said.

A company’s internal data, broken down into distinct patterns allowing AI to perform specific repetitive tasks, such as retrieving customer data or connecting images to marketing materials, is where the AI and machine learning can prove their worth in reducing human labor costs.

“[Nuxeo] can actually allow companies to do specific model work, advanced AI capability, and most other companies aren’t doing that yet,” Lundy said.

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Jenny T. Curlee