Newsroom AI launches conversational content creation platform under the name Public

The new offering complements the company’s flagship stories creation suite, under license from major global creators such as The Guardian, Yahoo, Google, Seven West Media or Lonely Planet. The new platform is launching with a renewed commitment to giving media organizations the best in business and editorial products, which help to effectively compete for both user attention and advertiser revenue.

Audience will allow creators to publish a new form of choice-your-own-adventure web experiences, enabling consumers to engage with editorial or brand-supported content on an interface that is uniquely relevant and familiar to them through apps such as Whatsapp, Telegram or WeChat.

The company encourages creators to adopt a more direct and conversational style of communication to help build deeper, more meaningful connections with an audience that is routinely exhausted by today’s media and technology landscape. The format allows creators to move away from the one-size-fits-all model and create experiences that dynamically branch out to reveal new chapters, media elements, and other interactive components.

“Conversational content is the right step for the millions of creators looking to deliver more personal and differentiated experiences to their subscribers, while being mindful of user privacy and data protection. “whether guiding the user’s attention through a story or making content recommendations, asking people about their preferences, rather than guessing, just makes a lot more sense,” said Mihai Fanache, CEO of Newsroom AI, the company behind Public.

The new platform addresses new use cases in the broader universe of content experiences, allowing creators to collect leads or user feedback, make dynamic content recommendations, or drive sales of products, without leaving the content pages.

Similar to the Stories offering, Conversations will be available to editorial and business teams, welcoming a new range of editorial and business integrations, available through Public’s global network of publishers and solution providers.

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Jenny T. Curlee