New Adobe software tools aim to make it easier to create 3D content for the Metaverse, AND BrandEquity


Adobe (file photo)


Adobe (file photo)

Adobe Inc on Tuesday released a set of new software tools designed to make it easier to create three-dimensional digital objects for marketing campaigns, video games and the Metaverse.

With its graphic creation and photo editing tools, Adobe has long dominated the two-dimensional content creation market, a position it sought to protect when it spent $20 billion in cash and stock last month to buy rival Figma in the biggest takeover ever made from a private software company.

But in recent years, Adobe has also invested in the creation of three-dimensional content, an area dominated by video game-centric companies like Unity Software Inc. Such content is expected to play a significant role in the metaversethe virtual world that Meta Platforms Inc and others rely on for future revenue growth.

But creating three-dimensional objects has long been hard work for artists, and Adobe on Tuesday released two tools designed to make creating digital objects faster and easier.

Adobe’s “3D Capture” tool lets users take a series of photos of a real-world object with almost any camera – including smartphones – and then merges the photos into a three-part digital object. dimensions. An early use of the software will be for e-commerce, where, for example, a shoe seller could allow augmented reality users to virtually try on sneakers to see how they look on their feet, said Francois Cottin, senior director. marketing for Substance. 3D and metaverse at Adobe.

“Only with augmented reality and 3D can you do that,” Cottin said.

The second Adobe tool released on Tuesday lets artists switch between editing a three-dimensional object on a desktop computer and manipulating it with their hands in a virtual reality headset. The software allows virtual artists to have a similar feel to sculpting clay, which is still used to design cars and other objects, while having the precision of working on a computer, Cottin said.

“Jumping from one to the other is extremely, extremely helpful,” Cottin said.

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But analysts say the company has toned down the hype a bit as it struggles to achieve its goal of creating an interactive virtual world it sees as the next phase of online business.

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  • Posted Oct 19, 2022 7:10 PM IST

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Jenny T. Curlee