Marxent reinvents the creation of social media content for furniture and home improvement retailers

MIAMISBURG, Ohio – (COMMERCIAL THREAD) – Social media teams are under constant pressure to create striking visual content. To generate these assets, retailers rely on product photoshoots which are expensive, time consuming, and result in a limited number of images. Once shared, this content quickly becomes out of date.

Social Rooms ™ by Marxent® is the powerful new tool long sought after by social media marketers who support the home improvement and furnishing industries. Powered by Marxent® 3D Room Planner and 3D Cloud Platform, Social Rooms ™ allows marketers to easily design interior scenes, then export the images as PNG or panoramas for sharing on Pinterest, Instagram, Facebook and other social media channels.

By using genuine product references, Social Rooms ™ enables an endless flow of inspiring scenes. You can create images from multiple points of view, move products or change colors in a space, show different rugs or chairs in the same scene, or the same furniture in a different floor plan. The opportunities to create new “taste test” challenges for brand followers are virtually endless.

With social media teams forced to post multiple times a day, home improvement and furniture retailers need a daily flow of fresh and visually stunning content to attract, engage, and inspire followers and influencers. The costs and logistics of product photography have made this approach impractical to create the volume of new visual assets required to generate engagement on social media.

“Social media content is a major issue for home improvement and furniture retailers,” said Beck Besecker, CEO and co-founder of Marxent. “Social Rooms ™ finally make it possible to distribute fresh content on a daily basis. Marketing teams can do what they’ve always dreamed of: quickly launching social campaigns that match merchandising priorities and using compelling HD renderings without pre-planned photoshoots or professional graphic designers. It is a thing that jumps out at the eyes.

Marxent’s all-in-one content creation solution makes expensive and time-consuming interior product photography almost obsolete. Marketing teams can control rendering costs by selecting the rendering speed and target budget they want. No surprises. No cost overruns.

Social Rooms ™ by Marxent® is a new application, available to all subscribers to the Marxent® 3D Cloud content network who also subscribe to Marxent® 3D Room Planner for Web. Visit marxent.com/rooms for more information.

About Marxent

Marxent® is the leader in 3D visualization for furniture and home improvement retailers. The most innovative retailers depend on Marxent’s solutions to help them reduce returns, sell more merchandise, and improve the customer experience. Marxent’s patent-pending 3D Shop the Look ™ feature helps customers design the way they shop, directly from inspiring photos. Marxent offers 3D applications for every step of the customer journey, including augmented reality, virtual reality, 360 product rotations and 3D Room Planner with 3D Shop the Look ™, all running on the Marxent® 3D Cloud platform. Innovative retailers and manufacturers such as Macy’s, La-Z-Boy, Bob’s Discount Furniture, John Lewis & Partners, AZEK Building Products and American Woodmark use Marxent’s solutions. Learn more about marxent.com.


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Jenny T. Curlee