MakerVille, PCCW’s Content Creation Hub, Unveils New Business Plan and Strategy
PCCW’s new subsidiary, MakerVille, plans to expand content formats and culture. He will also establish the official MIRROR fan club in May. The Hong Kong-based media company previously said that MakerVille would focus on content creation, artist management and events, while providing ViuTV with innovative and quality content. He also has ambitions to explore production partnerships and opportunities beyond Hong Kong. Although ViuTV is known for its reality shows, MakerVille plans to explore creative TV programs of different formats and will release its first movie Seeing.
In addition to exploring creative TV programs of various formats, the company will expand into new content such as films, collaborating with Hong Kong directors Johnnie To, Yau Nai-hoi, Elaine Chu, Soi Cheang and Vincent Kok. Additionally, MakerVille plans to feature even more TV shows. In addition to we have a game, I SWIM and Inevitable announced last year, upcoming creations include Dead end, In nature, Coffee for the soul and DisastrousHonesty currently in production. A number of programs are in the planning stage, including Beyond the Common Ground, left on read, Sparks, million dollar family, zero-sum game and cartoon series Excreman.
“MakerVille is a place for ‘Makers’ with a focus on content creation, artist management and events. The company will continue to provide quality content to ViuTV to entertain audiences, while exploring opportunities for production and distribution in Asia and beyond to bring exciting programs to more viewers,” said Lofai Lo, CEO of MakerVille.
Talent cultivation is also part of the company’s vision. Its lineup of artists and groups includes ERROR, P1X3L and COLLAR. Additionally, MakerVille announced the launch of MakeALive, a platform that connects with musicians, singers, and artists for concerts and large-scale entertainment events to be streamed live online, allowing audiences to experience excitement in real time.
“We aim to bring together talent and partners, in production and performance, from Hong Kong and around the world, to make it happen here,” Lo added. Lo was previously director and general manager of ViuTV, but took on his new role at MakerVille earlier this month.
MakerVille also announced the establishment of the official boyband MIRROR fan club in May. Members of the official fan club are entitled to a series of privileges, such as an exclusive welcome box and the ability to purchase concert tickets, fan meeting tickets and exclusive merchandise. The company added that more details will be announced on MIRROR’s social media platforms. “We are very happy with the formation of the official fan club. We hope this platform will bring us even closer to our fans to realize the idea of ’One and All,’” MIRROR Team Leader Lokman Yeung and Deputy Team Leader Anson Kong said. .
MIRROR’s popularity contributed to PCCW’s positive financial results last year. It recorded a net profit of HK$1.04 billion in 2021 after a loss of HK$1.02 billion from the previous year, as many of its businesses saw a significant increase, including its free-to-air television division and related activities such as artist management, event activities and increased advertising revenue.
Additionally, revenue from PCCW’s free-to-air TV and related businesses grew 152% to HK$800 million last year, with advertising revenue more than doubling to HK$615 million. . He stated in his previous annual reports, “On the success of MIRROR as well as other up-and-coming artists, our artist management and events business has flourished, with our artists being promoted 13 of the top 50 advertisers in the third quarter of 2021. As a result, revenue from artist management and events increased almost tenfold compared to the previous year.
Major advertisers that featured MIRROR were HSBC, Walt Disney, Samsung, foodpanda Hong Kong, McDonald’s Hong Kong, LG Electronics, Dettol, Deliveroo Hong Kong, Octopus, Shiseido, FWD, Manulife and Sun Life Hong Kong.
Meanwhile, ViuTV has also bolstered its team with the hiring of industry veteran and former CEO of PHD Hong Kong, Clement Chung.
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