TORONTO AND NEW YORK–(BUSINESS WIRE)–In line with its commitment to help life science brands maximize their full market potential, Click on health today launched Klick Brands, a health-focused brand and design offering, and Studio K, a state-of-the-art 360-degree broadcast and production facility, within its creative practice/ award-winning production. The thriving social strategy practice of the leading independent health agency also announced the launch of Klick Influence, its influencer marketing group.
Today’s news highlights Klick’s continued growth (including its recently announced global expansion), a growing integrated content business and are focused on supporting life sciences companies with all their healthcare marketing, corporate identity and content needs.
Click on brands
Leveraging Klick’s proven success and expertise in helping life science companies bring to market and create solutions that engage and educate people about lifesaving treatments, Klick Brands brings health-centric brands to a higher level with a health-centered approach.
Evolving the traditional approach to corporate branding, Klick Brands specializes in building health brands from the molecule stage to clinical trials – developing the origin story, the strategic foundation, personality and archetype. Klick Brands works through creative design, branding and medical strategy to better position a brand to resonate with patients, caregivers and healthcare providers and leave its mark on the world.
“We were inspired by the human condition to create Klick Brands and help life science companies create more accessible, familiar and memorable brands,” said Jay Schacher, Group Design Director. “Our goal is to evolve what the world expects from healthcare brands. We want to connect people through the brand and leave a lasting legacy.”
A multifaceted 360-degree content installation, Studio K was built to support the growth trajectory of Klick’s creative production business, having completed over 700 productions in 2021. The installation brings technical design, flexibility and power typically associated with major broadcast studios. at Klick’s downtown Toronto headquarters, providing customers with a cutting-edge, value-added toolkit for creating omnichannel content.
Studio K is designed around a soundstage with a cove wall, editing suite, audio recording booth, talent green room and tech store. It’s yet another step forward for Klick to deliver “fully stacked productions” – a holistic, proactive and cost-effective approach that stacks a brand’s content needs into a highly international and strategically designed content shoot (encompassing the broadcast, video, stills, experiential assets, behind the scenes, sound bites, audio, influencer, social, and emerging content types) to increase the amount of content that can be streamed in a single shot while simultaneously increasing value for customers.
“I’ve worked in production studios all over the world and the production facility we’ve created with Studio K is a dream come true,” said Laura Denham, Senior Vice President and Executive Creative Producer. “At Klick, we’re always trying to find new ways to create content, and Studio K allows us to push creative boundaries and stack every moment of production to get the most out of our customers.”
The physical space of the studio is also reinforced by:
an expanded production business affairs team, handling everything from content ownership and global creative logistics to content rights and distribution;
comprehensive 360-degree production offerings, including original medical and non-medical art, production of experiences, conferences and conventions, as well as live streaming and digital event capabilities;
a new audio center of excellence to orchestrate original music and composition, sound composition and design, sound branding, sound effects and audio mixing; and
Klick Casting – focused on casting services for healthcare content, from patients to celebrities.
To mark the launch of the new production space, Klick commissioned a unique art-tech activation on the studio’s exterior wall by multidisciplinary artist Jason Zante, known for creating artwork for Justin Bieber and the Four Seasons Hotel. Toronto. The vibrant mural (titled “Creative Flow”) features three integrated flat screens connected to studio cameras to provide a front-row real-time view during filming. The activation features the agency’s latest reel of TV commercials and videos when not filming.
Building on the agency’s award-winning social media expertise in the life sciences, Klick’s social strategy practice also announced Klick Influence today.
A turnkey influencer marketing offering, Klick Influence takes Klick’s cutting-edge social media strategy and creativity, and complements it with new creators for any health issue. The offering handles everything from influencer outreach, negotiation, contracts, and management to content approvals, moderation, and analytics. With a proven business model and approach designed to keep pharmaceutical content safe, Klick Influence specializes in collaborating with authentic and compelling voices of patients, caregivers and professional influencers across a multitude of healthcare issues.
“Influencer marketing has entered the pharmaceutical industry and we are increasing our investments in this growing channel,” said Senior Vice President, Social Strategy Brad Einarsen. “Today, brands that invest in social media know that influencers’ trusted voices can outweigh their own message. We’re helping a growing number of clients leverage influencer marketing to drive audiences. all the way down the funnel, from just raising awareness to driving more detailed thought and action.
Group Director Thomas Engstrom added: “Finding, managing and nurturing influencer relationships in the healthcare industry requires specialist skills that you get from an influencer marketing team like Klick Influence, which does not works only in the pharmaceutical sector, can design each engagement to fit the industry and educate regulatory authorities. teams on how to stay compliant and safe.
In related news, Klick also announced a series of senior creative production hires today, as the thriving independent health agency continues to experience exponential growth and evolve in exciting new ways.
About Klick Health
Klick Health is the world’s largest independent life sciences marketing partner. For more than two decades, Klick has focused on developing, launching and supporting life science brands to maximize their full market potential. Klick was named Big Agency of the Year for 2020 and 2021 by Medical Marketing + Media (MM+M), scoring 10 Agency of the Year industry awards in 10 years. Follow Klick Health on Twitter at @KlickHealth. For more information on joining Klick, go to careers.klick.com/.
About Klick Group
The Klick group of companies – Klick Health (including Klick Katalyst), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures and Sensei Labs – is an ecosystem of brilliant talent working collectively to maximize their staff and the full potential of customers. Founded in 1997, Klick has teams across North America with offices in New York, Philadelphia and Toronto, and opens global offices in Basel, Buenos Aires, London, Munich, Singapore, São Paulo and Tokyo. Klick has consistently been named Best Managed Company and Great Place to Work. In 2021, the company received 15 Best Workplace awards, including Best Workplaces for Women, Best Workplaces for Inclusion, Best Workplaces for Giving Back, fast business‘s Best Workplaces for Innovators, and FORTUNE‘s Best Workplaces for Millennials.