Jeremiah Muli: I created a content creation company to fill the lack of quality productions

JEREMIAH MULI is the Founder and CEO of Assignment Studios, a content creation platform that strives to produce award-winning TV shows and marketing content. He reveals the secrets of his immense success in the film industry.

How would you describe yourself?

Well, Jeremiah Muli, is an award-winning content producer and creator. He is an astute father, husband and businessman with many years of experience.

Tell us about Assignment Studios. When did you actually start it?

I started Assignment Studios in the 1990s. I took a leap of faith and decided against all odds that this idea would succeed. I thank God that he finally succeeded despite immense challenges along the way.

What prompted you to do this?

I love creating content, developing concepts and turning them into videos.

During the 1990s, I realized there was a gap in producing quality television and radio commercials. In addition, SMEs specializing in products and services were unable to produce quality advertisements due to the high rates charged by the major media and advertising agencies.

Interestingly, some of the advertisements we produced have won numerous awards.

When the thirst for local content on our televisions started to increase, I saw an opportunity and took the plunge. Today, we are still producing local content for television…great content by the way. Some of our productions have won us Kalasha prizes and other awards.

How do you source your talent?

We do auditions, but we also consider passionate actors and those with unique needs.

What is the secret to your success and longevity in the industry?

Trust God and put him first in everything. Every production we undertake begins and ends with prayers. Perseverance and self-confidence are also a key ingredient of our success.

The second aspect is teamwork: I work with a very passionate and dedicated team and this is another reason for our success.

Some of your programs like Hapa Kule News failed, why?

Production is dynamic. A program can work very well but last for a short time before viewers move on. However, there are others that are timeless. A program you would want to revisit again and again and still be as new as the first time.

Aside from Classmates, what other productions is Assignment Studios known for?

We are behind Nganya, Pasua show, Kwa Matha, Company X, Second Chance TV game show and Mad Buddies among many others.

We also produce content for social networks.

What major challenge do you encounter when handling actors?

To tell the truth, I rarely have challenges with actors, the reason being that we are a big family; I take on the father role.

Was there a time when you found yourself stopping an actor and what was the reason?

Yes, when an actor loses focus, it’s untenable to continue with us. However, we rarely have such incidents.

Do you have any current or future projects for Assignment Studios?

Of course, we have many projects in the pipeline. We have many TV shows planned, many movies to shoot.

Your parting shot?

“Life is not a problem to be solved, but a reality to be lived.”


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Jenny T. Curlee