Instagram creates new features to improve the creation of original content

Instagram, along with parent company Meta, is making changes to its platform that will allow original content creators to scale according to Instagram chief Adam Mosseri.

Instagram’s new development also includes product tags that allow users to tag a product in their post and assign themselves to a category that appears whenever the user is tagged in a post; there are also improved tags and then originality ranking.

Explaining these new features in a video posted on Twitter, with a note —”Creators are so important to the future of Instagram, and we want to make sure they succeed and get all the credit they deserve.— Mosseri said: “You create something from scratch, you should get more credit than if you share something you found from someone else. We will try to do more to try to give more value to original content, especially over reposted content.

Mosseri further explained that original content edited outside of Instagram and uploaded to the app would not be penalized, but that is as long as there is no watermark on the content. “The idea is that if you did it, it’s original. It’s okay if you edit it outside of Instagram and then bring it in through the gallery.

But how would Instagram know that the content is original even without the watermark? Mosseri pointed out that: “If the account is an aggregator, we will more likely be able to detect that it is not original. »

We build classifiers to predict the likelihood of something being original, but that’s not knowing. We look at things like who’s in the video, and if we’ve seen the video before. But then it still wouldn’t be easy for Instagram to understand the original content and Mosseri adds that: “if it’s someone claiming to be the original creator, which is less likely but could happen, it will be difficult for us to know.

The ultimate goal is to reduce the dominance of aggregator sites, allowing original content creators to get the accolades they deserve. This leads to the question which says; Hopefully this won’t result in a penalty for innocent content creators, because you can never really know who is taking over someone else’s content in some cases?

Mosseri further points out that Instagram will continue to evolve its detection processes over time to better determine where content is coming from and who posted the original, to help amplify the real creators, instead of letting larger agricultural accounts take all the commitment.


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Jenny T. Curlee