India well positioned to become global hub for content creation and post-production: Anurag Thakur

Guwahati: Union Information and Broadcasting Minister Anurag Singh Thakur said the rapid expansion of digital infrastructure in the country and continued progress in the AVGC (animation, visual effects, games and comics) have the potential to make India the post-production favorite. hub of the media and entertainment industry.

Delivering the keynote speech at the National Conference on “Changing Media and Entertainment Landscape 2022” hosted by Symbiosis Skill & Professional University in Pune, Thakur said, “A strong digital foundation for the AVGC industry is emerging. ’emerge across the country and the government has established a task force for the AVGC sector to develop world-class creative talent to meet national and global demand’.

The minister said the media and entertainment ecosystem is a booming sector that is expected to generate Rs 4 lakh crore per year by 2025 and reach USD 100 billion or Rs 7.5 lakh crore by 2030.
He further said that the Government of India has named audiovisual services as one of 12 champion service sectors and announced key policy measures aimed at fostering sustained growth.

The minister said the radio, film and entertainment industry has a huge job opportunity as we jump into the digital age of creating quality content. “Many positions have emerged in the field: video editing, color grading, visual effects (VFX), sound design, rotoscoping, 3D modeling, etc.

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“Each job in this industry requires a specific set of skills and abilities. It is imperative that industry and academia come together and design programs tailored to the needs of this sector,” he said.

Thakur said the government is also exploring new partnerships with the private sector to ensure that Indian students are in step with upcoming technology trends in the sector.

Thakur said Prime Minister Narendra Modi’s enthusiasm for technology has provided an oasis of opportunity to give wings to youth ambition and that the Prime Minister’s ambition to empower youth has been realized by the Skill India Mission which aims to train 40 million young people in the market. relevant skills.

Talking about the ’75 Creative Minds of Tomorrow’ project undertaken during the 2021 International Film Festival of India, Thakur said several of these talents have contributed creatively to the media and entertainment sector and some have created start-ups. -up prosperous.

Talking about the growing start-up ecosystem in India, Thakur said that even during the time of the Covid pandemic, India added up to 50 Unicorn start-ups, which says a lot about the spirit business from India. The Minister said he hopes to see more and more start-ups emerge from the pool of talent produced by leading film schools such as FTII and SRFTI.

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Stating that the content creation industry in India has seen a massive improvement with “Digital India”, Thakur said “with quality content, easy access and an enthusiastic audience, India is ready to tell its own story. success and become a center for content creation”.

Thakur further stated that the efforts of the technicians behind the scene should be recognized and rewarded appropriately, going beyond our current focus on the main characters.

Oscar and BAFTA award-winning sound designer Resul Pookutty was the guest of honor at the national conference. He said educational institutions should revive the ancient Indian tradition of imparting wisdom to students to face the outside world, in addition to developing skills.

Emerging opportunity areas in animation, visual effects, games and comics, opportunities in OTT, TV and film production, augmented reality/virtual reality, immersive media skills, and more. were the main topics of the national conference.


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Jenny T. Curlee