India well positioned to become global hub for content creation and post-production: Anurag Thakur


Union Information and Broadcasting Minister Anurag Singh Thakur said the rapid expansion of digital infrastructure in the country and continued progress in the AVGC (animation, visual effects, games and comics) have the potential to make India the preferred post-production hub. of the media and entertainment industry.

Delivering the keynote speech at the National Conference on “Changing Media and Entertainment Landscape 2022” hosted by Symbiosis Skill & Professional University in Pune, Thakur said, “A solid digital foundation for the AVGC sector is emerging across the country and government established a task force for the AVGC sector to develop world-class creative talent to meet national and global demand.”

The minister said the media and entertainment ecosystem is a booming sector that is expected to generate Rs 4 lakh crore annually by 2025 and reach $100 billion or Rs 7.5 lakh crore by 2030. He further said that the Government of India has named Audio Visual Services as one of 12 champion service sectors and announced key policy measures aimed at fostering sustained growth.

The minister said the radio, film and entertainment industry has a huge job opportunity as we jump into the digital age of creating quality content. “Many positions have emerged in the field – video editing, color grading, visual effects (VFX), sound design, rotoscoping, 3D modeling, etc.

“Each position in this sector requires a specific set of skills and competencies. It is imperative that industry and academia come together and design programs tailored to the needs of this sector,” he said. Thakur said the government is also exploring new partnerships with the private sector to ensure that Indian students are in step with upcoming technology trends in the sector.

Shri Thakur said Prime Minister Narendra Modi’s enthusiasm for technology has provided an oasis of opportunity to give wings to youth ambition and the Prime Minister’s ambition to empower youth has been realized by the Skill India Mission which aims to train 40 million young people in market-relevant fields. skills.

Speaking about the project “75 Creative Minds of Tomorrow” undertaken during the International Film Festival of India 2021, Shri Thakur said that several of these talents have contributed creatively to the media and entertainment sector and some have created successful start-ups.

Talking about the growing start-up ecosystem in India, Thakur said that even during the time of the Covid pandemic, India added up to 50 Unicorn start-ups, which says a lot about the spirit business from India. The minister said he hopes to see more and more start-ups emerge from the pool of talent produced by leading film schools such as FTII and SRFTI.

India as a global content hub

Stating that the content creation industry in India has seen a massive improvement with “Digital India”, Thakur said “with quality content, easy access and an enthusiastic audience, India is ready to tell its own story. success and become a center for content creation”.

Thakur further stated that the efforts of the technicians behind the scenes should be recognized and rewarded appropriately, going beyond our current focus on the main characters.

He said educational institutions should revive the ancient Indian tradition of imparting wisdom to students to face the outside world, in addition to developing skills. Emerging opportunity fields in animation, visual effects, games and comics, opportunities in OTT, TV and film production, Augmented Reality/Virtual Reality Immersive media skills, etc. were the main topics of the National Conference.

Who’s Who from the Media and Entertainment Industry, Dr. SB Majumdar, Chancellor of Symbiosis Skills and Professional University, Pro-Chancellor Dr. Swati Majumdar, Vice-Chancellor Dr. Gauri Shiurkar were among those present .

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Jenny T. Curlee