How virtual reality is changing the world of content design


VVirtual reality is no longer just for gamers. Cutting-edge video designers, educators, and producers realize that the immersive experience drives higher user engagement than traditional video. As a result, innovators are adding new depth to TV shows, corporate training, and other ventures, including ones that aren’t filled with deadly zombies or killer squads.

Old-school television turns to virtual reality for a new level of creative inspiration. Using green screen technology, a television producer can place a reporter inside a digital storm swell to demonstrate the devastation created by a hurricane.

During this year’s Tour de France, Danish broadcaster TV2 took sports coverage to a new level by asking commentators to move cyclists in 3D on a virtual track, showing how the race could evolve over time. In another awesome use of VR style graphics, Televisa Deportes placed life-size World Cup soccer players around their studio.

Wearables equipped with virtual reality open up many possibilities, including new opportunities for advertisers. For example, three people walking down the same street wearing virtual reality glasses may receive personalized ads instead of walking past a barely noticed billboard.

“As VR technology regularly uses object recognition and HD graphics, mobile devices are reaching the limits of the processor,” said TJ Vitolo, head of Envrmnt, an AR / VR technology organization within Verizon. “In the near future, 5G will quickly close this gap and significantly expand the capabilities of mobile virtual reality. 5G coupled with mobile computing will boost object recognition capabilities and dramatically boost mobile graphics, enabling the creation of new and exciting use cases for consumers. “

The impact of VR is also felt in the design process. Many architects, for example, have replaced their models of wood and cardboard buildings with guided tours of new projects. These 3D prototypes allow creators to check the proportions and get a better idea of ​​what it’s like to live or work in a planned home or office. Architects also use computer-generated guided tours to give clients a clear understanding of spaces under construction.

The immersive experience and the inability to look away also make virtual reality an incredible study tool. When people learn through virtual reality, their retention rate is 75%, compared to 5% for reading and 10% for video, according to the National Training Laboratory.

The power to train better employees is already changing the corporate training space, said Danny Belch, Head of Partnerships for STRIVR. The company uses virtual reality for training at companies such as Verizon, BMW, and Google, as well as several professional sports teams.

“STRIVR is already seeing customers reduce training time, improve recall and retention rates, improve confidence, reduce injuries and accidents, and improve overall employee engagement,” Belch said.

Virtual reality solves problems in ways that could not have been achieved even a few years ago when clunky hardware and slower networks made augmented reality solutions less practical, says Vitolo.

As technology continues to evolve, the way content is designed will change with it and open up creative opportunities for entertainment and learning.

All of this may be just a fragment of how far virtual reality can travel.

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Jenny T. Curlee

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