How to perform content analysis?


Developing a product or service is your specialty. Supervising your employees is your expertise. But content analysis may not be your passion. Everything is fine! You are human, after all. Of course, you are zealous to step out of your comfort zone and learn something new. So take the challenge of figuring out how to do your content analysis like a pro. Take note of the following steps to make the process hassle free and convenient.

Prepare your data

As several factors come to mind, start by preparing your existing data. You need to save and review everything you have posted on your website. It takes a lot of time and patience. For a smooth process, be sure to use a spreadsheet. Organize each element on your website. Create a different column for infographics, audio, links, photos, videos, and other stuff for organization, easy identification, and accuracy. Whether you operate a small or a large website, prepare all available data in advance to avoid any conflicts. You can also assign the job to a group of people. Remember that nothing is impossible when you work as a team. Tell them to do it correctly to avoid discrepancies. They don’t need to rush.

Study and analyze content

After filling in the details in your spreadsheet, your work doesn’t end there. It’s time to take a look at your content strategies, which are more technical and intimidating than you might think. Your main goal here is to find the errors in your website.

If this is your first time analyzing content, you are probably scared and confused. You don’t have to feel that way. There are different and effective methods that you can use. Spending time interviewing your clients is a smart idea.

How to interview your clients?

You have a lot of clients and you can’t interview them all. We recommend that you decide who to contact for your content analysis.

If you’re having trouble deciding who to speak with, turn your attention to those who have been your long-standing loyal customers. You can also ask your team for their suggestions and comments.

Once you’ve created a list, think about how you’ll reach them. Holding phone interviews is a must-have solution that you cannot afford to ignore.

It is not only competitive price, but also saving time. You don’t need to invest in other resources which is a perfect option for those on a tight budget.

Now what kind of questions to ask? Since this is a content analysis, avoid questions that only require a yes or no answer. It is best to build open-ended questions. Here are some great examples:

– What do you think of this specific article?

–If there is anything you could change in this article, what would you like to add and modify?

–What kind of content would your close friends, family, neighbors and coworkers read?

– What encourages you to consult this blog?

You can also think of other possible questions. More the merrier, the merrier. But also take your customer’s availability into account.

Review data internally

Another method of content analysis is to look at the information internally and you need to interview your employees. However, they may be ashamed to criticize the work of their colleagues, which can delay the process.

The trick here is to reach out to employees in other departments. But choose those who are familiar with your company’s marketing goals to get accurate information. That way, they won’t be shy about giving their feedback on every available article.

Leave the right specialist

If it isn’t possible to interview your customers or review your data internally, your last resort is to leave the job to an expert. Although this requires an additional cost, outsourcing the content analysis to the professional is worth the investment.

An experienced company relies on a certified and competent team that will take care of your content analysis without taking any shortcuts. You can be sure that every important aspect of the project is taken into account. You can also expect quality and accurate results which are available at a competitive price.

If you have searched for the right specialist without a satisfactory result, your long search is over with Chartbeat. It is a platform that provides real-time, accurate and consistent analytics to understand and engage your target audience. If you have any questions aboutChartbeat integration in your company, do not hesitate to visit the site for more details. You can enjoy fantastic customer support at the end of the day.

Types of metrics to measure

Some of the common metrics you need to measure are highlighted below:


One of the metrics you need to focus on is your sale, and you need to focus on your conversion rate. Find out how many leads you get or convert into a high paying customer. That’s it! It’s easy, isn’t it?

-Brand awareness

Today’s competition is tougher than ever. For new businesses, it is difficult to get your brand noticed by your target market. But there is worse than that. Holding the interest of your customers is much more complicated than you might imagine.

To find out how far your brand is reaching the market, here are some effective steps you should try or consider:

How many people have noticed and recognized your content?

How many of those web visitors were new to your site?

– Cultivate leads

What is generally the focus of any marketing strategy? It’s usually around lead generation. Once your website gets traffic, you can build leads and sales over time. If you’ve recently launched your content and want to figure out how many leads it generates, here are some metrics to consider:

How many percent of leads grow in your sales?

How many regular customers do you have at the moment?


It is true that it is difficult to get people to your webpage. But getting them to engage with your content for a long time is more stressful. If you make an effort to provide something that resonates with the weak points of your target market, it will be easy to get loyal and loyal customers.

We hope this guide helps you! Enjoy!

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Jenny T. Curlee

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