Forsman & Bodenfors SG unveils F&B Studios production arm as demand for content creation increases


Forsman & Bodenfors Singapore has launched F&B Studios, its dedicated full-service production arm, which will be used to facilitate demand for content creation and also complement the agency’s creative offerings. The studio will facilitate post-production and content creation through video editing, motion graphics/design, 3D graphics and photography. Editor and designer Jason Feng (pictured) has been named head of F&B studios and will lead the new offering through post-production and operations.

As a founding member of the agency’s Singapore office, Feng brings to his portfolio over 10 years of experience in editing, motion graphics design, videography and photography. In his new role, Feng will work closely with Jim Elfving, CEO of F&B Studios, and his team in Sweden to develop the Singapore offering.

Commenting on his new appointment and the launch of the new studio, Feng said, “Having been with Forsman & Bodenfors Singapore from the start, I am delighted to be part of the growth of the agency. Over the past few years, we’ve delivered impactful, globally recognized campaigns for world-renowned brands. F&B Studios is an incredible addition to our in-house capabilities.

Ali Loveday-Herzinger, Head of Production, Forsman & Bodenfors Singapore, added that the addition of F&B Studios was a natural next step for the agency and allows it to seamlessly offer agency clients and their brands a service that meets the demand for content. on various platforms.

Forsman & Bodenfors is currently in its fourth year in Singapore, with a client list that includes SK-II, Head & Shoulders, Gojek, GIC and SPCA. Some of the brand’s creative campaigns include “The Flow” for Gojek, “Marriage Market Takeover”, “Beyond the Stadium” for SK-II and “The Chase” for H&S Japan.

The agency opened its Singapore office in 2018. Last October, it appointed Deborah Abraham as Director of PR Strategy and Communications, where Abraham oversees an active strategic PR advisor for both internal agency communications and for working with clients. This follows the agency’s appointment of a new CEO in September, Po Kay Lee, who will expand the agency’s offerings across the region.

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Jenny T. Curlee