Disney Unveils Joe Earley as President of Hulu, Defines Content Creation Hub – Deadline
Disney unveiled Joe Earley as president of Hulu and created an international content creation center led by president Rebecca Campbell as it supports the continued expansion of its Walt Disney direct-to-consumer business globally.
Earley is being promoted from Executive Vice President, Marketing and Operations to overseeing the streamer’s business.
The news released today included several key appointments to the leadership of Disney’s Media & Entertainment Distribution (DMED) segment under the leadership of President Kareem Daniel.
Reporting to CEO Bob Chapek, Campbell’s expanded role will focus on local and regional content production for Disney’s streaming services, while continuing to oversee Disney’s international media teams around the world.
The International Content and Operations group will be the company’s fourth content creation engine, alongside the Studios Content, General Entertainment Content and Sports Content groups.
In addition to the Campbell and Earley promotions, Earley boss Michael Paull has been promoted to the newly created role of President of Disney Streaming, responsible for Disney+, Hulu, ESPN+ and Star+, and will oversee those platforms at globally for Disney Media & Entertainment Distribution, reporting to Daniel.
Meanwhile, the streaming leadership team will also include a new, yet to be named Disney+ chief, filling a role Paull previously held. Russell Wolff continues to lead ESPN+ and those roles will also report to Paull.
“Disney’s direct-to-consumer streaming efforts have grown at a breakneck pace in just a few short years, and our organization has continued to grow and evolve to support our ambitious global streaming strategy,” said Chapek. .
“Rebecca has been instrumental in orchestrating the expansion of our global platform, and I am delighted to have her leading our new international content group, bringing her expertise and talent to oversee the growing content pipeline. local and regional original for our streaming services.while continuing to lead our international operations.Similarly, with a relentless focus on consumer service, Kareem has developed a seasoned team of industry-leading executives who are uniquely equipped to take our streaming business into the next century of Disney.
Since launching Disney+ in late 2019, the company’s streaming business has grown rapidly, with 179 million total subscriptions across Disney+, ESPN+ and Hulu by the end of fiscal 2021, and expects more than double the number of countries in which Disney+ is present. over 160 by FY2023.
Disney is also investing heavily in creating original local and regional content for its streaming services, with more than 340 titles already in various stages of development and production.
In Europe alone, he said he wants to produce 60 original shows by 2024.