Deployment of AI on content creation platforms to facilitate access and usability


Artificial intelligence has long been stigmatized as the enemy of the human workforce. In reality, it was created to help people make decisions. However, this widely held belief is changing as technology becomes more accessible. Today, AI frameworks are so ingrained in our daily lives that it’s hard to imagine life without them.

From our complex economic systems to our basic entertainment needs, we interact with AI systems in different ways. Some may argue that AI exists to replace human capital, but this theory seems like a joke given that the basic idea behind its creation is to help humans. For example, an AI program can create a database, enabling lightning-fast responses, streamlining work, and eliminating human error. There’s no denying that how an AI program works can be puzzling to many, but the results surely make things easier for humans.

Therefore, since the entire digital ecosystem is integrated with artificial intelligence in their platforms and brands are spending millions of dollars to make the integration sophisticated, content creation platforms cannot be left behind, especially when entering a market like India, which has huge growth potential.

According to a recent report by The Redseer Consultancy, the massive number of users on short-form video content platforms isn’t going away anytime soon. It is expected to reach almost 600 million by 2025. These advancements in AI have fueled the content revolution, allowing platforms to establish a significant presence in India’s Tier 2 and Tier 3 cities.

It will not be a revelation to say that artificial intelligence will play a huge role in managing this massive influx of users and their data. However, AI programs help content creators realize their full potential. As the percentage of total smartphone users using short-form video platforms rises from 46% to 80%, artificial intelligence technology embedded in content creation platforms will be at the forefront of this. change. This shift will create new opportunities for platforms and creators to reach wider audiences and explore various monetization opportunities with brands.

AI and content creation

The idea behind the development of AI was to drill down into patterns of human behavior, perform complex calculations, and produce human-like solutions in a fraction of a second. Essentially, it empowers its users through automated tools and monetization opportunities. As a result, many influencers from the remotest parts of our country have emerged. Many creators have not only made a name for themselves, but also made money from brand promotion.

Each platform has unique characteristics, but the goal is always to make it easier to create and access content through a variety of means, including:

Automated audio-video editing tools- It is essential for a platform to meet the needs of each potential user and to design its platform accordingly. This is why some platforms provide their users with AI-powered video and audio editing options to keep the platform accessible to everyone. This feature has worked wonders for a country like ours because a significant portion of our population is not very tech-savvy. These powerful tools, combined with their desire to learn new things, allowed them to explore various avenues using only a mobile phone.

Content Amplification- Some AI programs are designed to meticulously examine users’ content and consumption habits. They then use this information to multiply the reach of the content and deliver it to the audience that resonates with it. This analysis makes the situation pleasant for all parties involved, whether they are the platform, the creator or the user.

Conversational AI– Very few platforms have been able to integrate Conversational AI. However, it is noble to know how wonderfully it works when it comes to comment moderation. This is the sole cause of amplified conversations between influencers and followers, as it sorts comments based on relevance and the influencer chooses to respond to them with relevant content.

As we prepare to reach new heights in digital infrastructure, the scope for deploying AI will only expand. With the growing number of users on short-form content platforms, chances are they will branch out beyond entertainment. However, the creators will continue to experience unprecedented success as the audience on these platforms will only increase in the coming times.

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Jenny T. Curlee