Demand Science Acquires Content Authoring and Aggregation Platform IA Finity SA; Opens European headquarters

Demand the sciencea global revenue intelligence platform, opened its European headquarters in London and acquired Finity AI-based content creation and aggregation provider, growing its European-based workforce to over 125 employees.

Based in Lausanne, Switzerland, Finity analyzes and monitors 500 million social media posts, 20 million news articles, and 50 million news sites and blogs daily. The company also leverages global data to analyze what’s happening in any industry, topic or location. He then works to turn that data into content such as live visualizations and infographics. Its specific capabilities include the automatic identification of buying signals, key events and other important triggers embedded in the analyzed media.

“Our acquisitions in the UK, Ireland, France and now Switzerland have strengthened our global first-party data strategy, deepened our intent aggregation and behavioral insights and leveraged global content across a broader set of B2B verticals,” Cannone said. “This enables our customers around the world in North America, EMEA and APAC to grow their businesses and fuel our success. The opening of our new European headquarters and the acquisition of Finity align with our expansion strategy. This is our seventh acquisition in 18 months and the fourth European company that we have integrated into our global operations in the past 10 months.

Over the past year, Demand Science has seen a flurry of M&A activity by acquiring:

  • Airborne, to improve its global intelligence platform;
  • TrustedOut, to bolster its suite of solutions with intent, content and market intelligence technology;
  • Leadiro and Internal Results, to build on its strategy of delivering enhanced B2B buyer intelligence products; and
  • Tidings, to expand its suite of sales enablement and intelligence solutions.

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Jenny T. Curlee