Deloitte Digital acquires global content creation studio

Deloitte Digital announced the acquisition of global content creation studio Madras to serve Deloitte Digital clients in Australia and New Zealand.

The announcement:

Deloitte Digital has unveiled the next step in its creative services strategy, with the acquisition of global content creation studio Madras. With a digital creative team of 900 based in Mumbai, the studio will serve Deloitte Digital clients in Australia and New Zealand.

The Madras acquisition reinforces Deloitte Digital’s unique creative model which brings together some of the world’s best creative talent to deliver high-value creative services, while enabling clients to manage their high-volume creative needs through technology platforms.

The news follows the recent launch of Deloitte Digital Creative in the New Zealand market, with the hiring of top duos Colenso BBDO, Dan Wright and Ahmad Salim. With the addition of the Madras business, Deloitte Digital now has four creative studios in Melbourne, Sydney, Auckland and Mumbai.

Deloitte Digital’s lead partner in Australia, Esan Tabrizi, said: “The Madras offering is a perfect fit for Deloitte Digital’s business in Australia. Along with the first-class creative talent that we have infused into our strategy, design and technology endeavors, we can now offer our clients a cost effective way to manage their high volume creative needs.

“Our approach to building capacity within or on behalf of our clients is a key differentiator for our business. And when we combine the Madras offering, our multi-award winning creative offering, our mar-tech business, and our data and artificial intelligence capabilities, our clients will be able to access end-to-end creative and marketing services in a way. which is unmatched by traditional agency networks.

Deloitte Digital Creative Partner Adrian Mills said, “This acquisition is great news for APAC customers. He brings incredible skill, talent and scale to marketers with high volume needs. But Madras is also an exciting technology company with leading content creation and asset management products.

Deloitte Digital’s reputation as a creative, technology and marketing consultant continues to grow, with the brand achieving a leadership position in Gartner’s Global Marketing Magic Quadrant, winning Agency of the Year in The Work of Campaign Brief and benefiting from another Cannes Lions success.

Source: Deloitte press release

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Jenny T. Curlee