Coupang, CJ boosts internal content creation, international sports




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Coupang, CJ boosts internal content creation, international sports

TVING CEO Yang Ji-eul and Lee Myung-han discuss the platform's plan for advancement abroad at an online press conference held on October 18.  Courtesy of TVING
TVING CEO Yang Ji-eul and Lee Myung-han discuss the platform’s plan for advancement abroad at an online press conference held on October 18. Courtesy of TVING


By Kim Jae-heun

Local over-the-top service (OTT) companies, including Waave, Watcha and TVING, plan to expand their production of original content and focus on securing the rights to broadcast sports games abroad. They adopted this strategy to survive in direct competition with global players like Netflix and Disney Plus.TVING, the video streaming service operated by CJ ENM, has seen its paid subscribers increase 3.5 times in a year thanks to its original content, such as “Transit Love” and “Work Later, Drink Now”.

“We will invest 400 billion won ($ 336 million) in our in-house production of television series and entertainment shows by 2023. The investment may increase depending on the needs of the business,” an official said. by TVING. Starting next month, the video streamer will also expand its categories of new original content, including sitcoms, food documentaries and musical entertainment.

Coupang Play, an OTT platform of online retailer Coupang, is working to secure more exclusive broadcast rights for a variety of overseas sports. It already broadcasts games of the United States National Football League, as well as international games of the country’s national football team.

Waave has increased its investment from 250 billion won this year to 300 billion won by 2022 – offering original content that will be broadcast on the three local broadcast networks: KBS, MBC and SBS.


















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Jenny T. Curlee