Content Creation Market 2022 Key Players Data and Industry

Content Creation Market

The process of generating ideas and obtaining information from any medium in some contexts is known as content creation. Audio or video files, animations, text, photographs and graphics are all examples of content creation.

It also allows the business to communicate with its traffic audience, which helps build brand scalability, thus propelling the demand for content creation. The major drivers for the growth of the global content creation market are an increase in IT spending, the introduction of cloud computing, and the acceptance of AI.

Global Content Creation Market: Overview

The content creation market is valued at USD 13.80 billion in 2022 and is expected to reach a value of USD 34.16 billion by 2030, growing at a CAGR of 12%.

Drivers of the global content creation market include decreasing data storage costs and expanding e-commerce business platforms. Falling content creation prices, growing smartphone and tablet user bases, increasing internet penetration and increased use of digital marketing tools are likely to positively impact the market. . To attract potential customers, the players are focusing on the development and implementation of digital strategies, enabling the expansion of the content creation market share. Content creation tools and services are essential for generating content to meet the needs of organizations.

The COVID-19 (Coronavirus) pandemic has made the creation of digital materials a major topic. Many B2B marketers have taken advantage of the virus outbreak to expand their online marketing plans. However, a number of companies in the digital content creation market have lost billions of dollars due to postponed trade shows and canceled events. According to a study, digital content creation market strategists spend millions of dollars on trade shows and exhibitions, nearly five times more than they spend on internet marketing. B2B organizations are now turning to internet marketing to reframe their marketing messages as more people realize the benefits of digital marketing and many strategists spend the majority of their time on it.

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Key trends in the global content creation market:

• Widespread use of social media platforms:

The creation, publication of digital material and distribution is facilitated by content production software, which is driving the demand for content creation worldwide. The widespread use of social media platforms such as Instagram, Twitter, Facebook, and LinkedIn, among others, opens up a wide variety of opportunities in the content creation market.

• Lack of open source software:

The lack of open source software, on the other hand, is a major impediment to expanding this market size. Further, these market trends are expected to advance owing to increasing digitalization, increased use of social media marketing, and increased availability of high-speed internet connectivity.

The growing importance of customer engagement and appropriate advertising on the Internet is likely to fuel content development activity. As a result, the global content development market is growing.

Competitive Landscape:
• Adobe Systems Incorporated
• Aptara Inc.
• Acrolinx GmbH
• Apple Inc.
• Corel Corporation
• Integra Software Services Pvt. ltd.
• MarketMuse, Inc.
• Microsoft Corporation
• Quark Software, Inc.
• Trivantis

Segmented Analysis of Global Content Creation Market:

Based on content format
• Textual
• Chart
• Video
• Audio
• Others

Based on tool type
• Cloud-based or web-based content creation tools
• On-site content creation tool
The cloud-based segment is expected to hold 72.4% of this market share.

Based on company size
• Small and medium enterprises
• Large companies
The large enterprise segment is expected to dominate the market.

Based on end user
• IT and Telecom
• Travel and Hospitality
• Detail
• Education
• Health care
• Media and entertainment
• Others
The IT and telecom segment should be at the forefront of this market

Based on region

North America (US, Canada), Europe (UK, France, Spain, Italy, Germany), Asia-Pacific (India, China, Japan, South Korea, Australia), Latin America (Mexico, Brazil) , Middle East and Africa (UAE, Saudi Arabia, South Africa)
North America accounts for the largest share of market revenue during the forecast period. It is mainly attributed to the increased use of content creation tools and services in emerging countries.

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Major developments:

• Magisto’s Emotion Sense Technology (EST) is an AI-based processing system that allows users to turn their photo and video collections into high-quality movies with Hollywood-style suspense.
• Acrolinx GmbH, a provider of artificial intelligence software for enterprise digital content development, announced the majority acquisition of Genui GmbH, which will likely help this market grow even further worldwide.

Main questions answered by the report:

• What are the major issues, growth factors and trends in this market?
• What are the main companies contributing to the growth of this market?
• Which regional segment accounts for the largest revenue share in this market?

Key takeaways from the report:

• Deep-insights on regional analysis as well as other segmental analyses.
• Market challenges, trends and growth factors.
• This market is valued at USD 13.80 billion in 2022 and is expected to reach a value of USD 34.16 billion in 2030, growing at a CAGR of 12%

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Jenny T. Curlee