Connatix launches a marketplace; Content creation made easy for publishers


NEW YORK, May 12, 2021 / PRNewswire / – Connatix, the next generation video technology company for publishers, today announced the launch of its Marketplace, a rich content library filled with easily accessible and dynamically updated videos created by Connatix for publishers. Marketplace is the latest offering available in Elements, the leading online video player and integrated ad exchange, and publishers including AdMetricsPro, which provides monetization and video content to more than 100 domains, already use the service.

“Publishers are producing more content than ever to keep audiences informed and engaged throughout the ever-changing news cycle. But constantly creating and updating content is not always easy, ”explained David Kashak, CEO of Connatix. “The dynamic videos produced by Connatix in the marketplace help publishers scale their video production capabilities at a lower cost while enhancing existing content and meeting strategic editorial needs. Take for example the sports highlights videos. Instead of investing time creating multiple videos to summarize the professional basketball team stats, our platform introduces a new framework that creates these videos automatically. ”

At launch, three types of videos will be available in the Marketplace: “Next Game”, which provides team stats, match previews and match recaps for professional sports teams; “Market Update”, which provides an overview of stock market performance that is updated daily after the NYSE closes; and “This Day in History”, which recaps notable events. These dynamic videos last longer than traditional static videos and help publishers save time on recurring content so they can focus on more creative and strategic editorial needs.

Another benefit that comes from Connatix is ​​the underlying automation used to create the videos in Marketplace. acquisition of the Israeli startup Kamidoo in February 2019. An automated content improvement platform powered by deep learning, Kamidoo leverages natural language processing to understand the context of content and also automatically create dynamic and narrative infographics for publishers. Cutting-edge technology is integrated with Connatix technology, adding a dynamic and interactive layer to its existing capabilities.

“Connatix Marketplace Videos can turn the overhead of creating video content into a higher value proposition for your organization,” said Dor Leitman, vice president of AI and Automation at content at Connatix. “These videos automatically synthesize and update information to display the latest game previews and important sports team stats, daily market performance, and historical facts about the day that change based on the player’s time zone. they are combined with our advanced AI and contextual technology, which serve contextual videos based on the content of an article, these videos can enhance an existing editorial strategy. “

The Marketplace and videos produced by Connatix are the latest innovative solutions that help publishers take the hassle out of creating content while generating meaningful engagement and revenue and preserving the creativity and ingenuity of editorial teams. .

Please visit Connatix to find out more about the Market.

About Connatix
Connatix is a next-generation video technology platform for publishers. We believe in the power of engaging content and are on a mission to help publishers produce successful videos without compromise. With a state-of-the-art video player, optimization engine, and suite of turnkey video monetization formats, publishers can amplify video revenue while delivering engaging experiences. With industry-leading video capabilities, Connatix is ​​at the forefront of content innovation and building a new generation of video experiences optimized for publisher success. Connatix works with over 3,000 publishers worldwide and in 2019 was ranked # 1 in the comScore Video Rankings.

Founded in 2014, the company is based in New York City with offices in Tel Aviv, Israel and Cluj-Napoca, Romania.

SOURCE Connatix

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Jenny T. Curlee