CA Fortune bolsters digital content services with ettakit transaction


CHICAGO, November 9, 2021 /PRNewswire/ — CA Fortune, a Chicago-based consumer brand agency, announces the addition of ettakit, enhancing its existing creative and marketing services and creating additional synergy across pillars to deliver more results to its customers. Founded by Dana Richards and Laurent Franck in January 2019ettakit quickly became one of the North America leading digital and content agencies. Building on the momentum of their most recently announced Mass Marketing Services (MMS) transaction November 2, 2021CA invests strategically and aggressively in various areas of its business, amplifying its unique and modernized approach to the consumer market.

ettakit is rooted in driving sales for its clients through campaign development, content creation including branding, photo and video, production and social media. Their vast production capabilities enable clients to create cohesive sales stories across digital platforms, pushing sales into strategic channels. With the backing of national consumer brand agency CA Fortune, ettakit receives the power of a larger organization, creating a global sales and marketing solution so their clients can now leverage CA Sales, CA. E-commCA Activate, and more.

“Between our skilled people and our state-of-the-art services, we continually meet the dynamic needs of our customers in an ever-changing industry. When we were approached by CA, we could not ignore the immense added value we could bring to our customers if we partner with an established and trusted national agency,” says Dana Richards, Co-founder of ettakit. “In this omnichannel world, it is extremely beneficial for customers to find a 360° marketing and sales solution. Enter CA! We are delighted with this partnership, and now our CPG customers have direct access to services like CA Sales, CA BUILD and CA E-comm. We look forward to a seamless integration into CA Branding, a unification that will allow both the existing team and the new one to reach new heights!”

“When considering a transaction like this, we look at multiple factors, and upon first meeting Dana and her team, it became clear that adding ettakit to the CA family ticks every box,” said Ali Shouman, Director of Growth at CA Fortune. “It is imperative that we continue to provide our customers with the best sales and marketing solutions for all the challenges they face. marketing continues to grow. There is no doubt that the team at ettakit will immediately enhance our already fantastic CA Branding business, which will have a direct impact on the success of our clients.

“CA Fortune is built on the idea that we provide our customers with solutions based on the insights of our ever-changing industry,” says Tyler Lowell, CEO and Managing Partner of CA Fortune. “ettakit is at the forefront of consumer marketing and has provided incredible service to an elite list of CPG clients prior to this transaction. We are thrilled to have them join our team, and look forward to doubling down on this key focus of our current and new customer partners.”

CA offers its customers world-class capabilities, all housed under one roof. Through this investment in creative and digital content, CA Fortune, CA Carlin and CA Ferolie customers will have access to creating compelling sales strategies to drive sales across all channels.

About CA Fortune
Originally founded in 1983 and subsequently expanded under current ownership, CA Fortune has grown into a leading, privately held, full-service consumer brand agency. With nationwide coverage, the company offers its customers a complete solution – including sales management, sales accelerator, marketing and branding, insights, retail enablement and digital services. and e-commerce. CA Fortune is headquartered in Chicago and has regional offices across the country.
To learn more, visit

About ettakit
ettakit, founded by Laurent Franck and Dana Richardsis a Chicago-creative agency specializing in everything related to digital content, from branding to production. Working with Fortune 500 companies and startups, ettakit strives to connect brands to their audiences and cultivate authentic communities that engage with stories and products.
For more information, visit

Media Contact:
Kait Benetz
[email protected]


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Jenny T. Curlee