Brands Are Increasingly Embracing 3D Content Creation – Virtual Reality Times

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Gradually, the metaverse enters the orbit of some serious brands. Many big brands are now joining the rush to land metaverses while creating experiences based on metaverses and blockchain. So far, many are in the experimental phase. Like large companies that are literally building the metaverse from the ground up, many brands are still unsure what form this new platform will take or what their “metaverse” experiences should look like.

An intuitive 3D user interface Image Courtesy: Tom’s Hardware

Businesses experiment and innovate on the go. Even though Web 3.0-based experiences are still not generating much economic value, there is a growing demand for metaverse experiences, which is also fueling the demand for related tools and services such as 3D authoring tools and content libraries.

The next generation of 3D design and development is currently on the move, constantly evolving to meet the demand for these new experiences. To capitalize on this opportunity, brands must acquire the necessary tools and know-how to begin establishing a presence in the metaverse and address metaverse-related challenges such as cross-platform standardization, among others.

A steep learning curve

Many brands find themselves catching up with the mainstream who have quickly embraced the metaverse. For brands, the metaverse is new ground, full of challenges and opportunities.

Many brands have taken advantage of the metaverse buzz in the world of 3D which is a very complicated and technical field. To help brands navigate this terrain, education, learning, and community will be key. The complexity of 3D must be demystified and made accessible to brands wishing to try it for the first time. This will require more than 3D experts.

Brand marketers will also be key and steer their businesses towards 3D content creation. Brand marketers aren’t technical people so will need a lot of resources to make this work, including streamlined and seamless workflows, libraries made up of pre-built content, drag-and-drop interfaces as well as lots of training and practice.

Most companies willing to adopt 3D still lack the tools and resources to get started in real-time interactive 3D. This is a gap that will need to be bridged for 3D to become mainstream.

The transition to 3D should start with choosing the right content for today’s needs, then thinking about how that can be expanded over time. To achieve this, brands need to build a pipeline that they can replicate over the long term.

Instead of thinking about scale from the start, it is necessary to build quality first. Brands will necessarily have to go through an internal learning curve. This will require 3D experts capable of driving the rest of the team internally. This will also require the 2D content oriented guys in your organization.

Over time, the 3D content library will become the brand’s intellectual property and strategic asset. A typical example is IKEA which has created a 3D bookcase over the past two decades. The company designs its products in 3D and markets them in 3D using augmented reality, a strategy that is increasing retail sales.

The future of 3D content creation

Currently, this arena is dominated by conversations around the metaverse. The wider metaverse ecosystem is also beginning to take shape. It is now possible to see what the future metaverse will look like from the different web3 worlds that have sprung up in recent years. It is inevitable that this seeps into creative, interactive and innovative activities. The metaverse has the potential to revolutionize fields like industrial design where instead of clay models, future designers will simply have to deal with virtual and very realistic industrial models rendered in virtual reality or augmented reality.

This evolution will also require new tools to work with this new technology.

https://virtualrealitytimes.com/2022/10/08/brands-are-increasingly-embracing-3d-content-creation/https://virtualrealitytimes.com/wp-content/uploads/2020/01/An-intuitive-3D-UI-600×450.jpghttps://virtualrealitytimes.com/wp-content/uploads/2020/01/An-intuitive-3D-UI-150×90.jpgRob GrantCompanyGradually, the metaverse enters the orbit of some serious brands. Many big brands are now joining the rush to land metaverses while creating experiences based on metaverses and blockchain. So far, many are in the experimental phase. Like the top companies literally building the metaverse…

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Jenny T. Curlee