Adobe Sensei adds AI to design and content creation


Sensei – which means martial arts teacher – now uses Adobe’s most popular packages.

PHOTO: Asa Aarons Smith

After its near-death experience with Flash, Adobe has vigorously embraced the future of the digital experience. It has become all about web and mobile and cloud technologies and, above all, adding productivity to work processes to make its products ever easier to use.

This week at Adobe Max 2016 in San Diego, Adobe showed the world that it has not only truly absorbed this philosophy, but taken it even further by adding artificial intelligence to the digital design experience. .

He unveiled what Adobe CEO Shantanu Narayen said is one of the company’s biggest strategic investments: a new unified artificial intelligence and machine learning framework and set of intelligent services called Adobe Sensei.

Sensei – which means martial arts teacher – now uses Adobe’s most popular packages, including Creative Cloud, Adobe Document Cloud and Adobe Marketing Cloud.

“Adobe Sensei is uniquely focused on solving today’s complex experience challenges in design, documentation, and marketing, where only Adobe has decades of expertise and market leadership” , Narayen said.

Double the creative space

Sensei made his debut at what Al Hilwa, director of IDC’s software development research program, called Adobe’s largest and most attended partner conference to date. It’s a testament to Adobe’s turnaround, he told CMSWire. “They’re doubling the creative space and investing in a lot of features to make designers as fast, productive and creative as ever before.”

Adding Adobe’s content inventory, which ranges from high-resolution images to customer clicks, is just part of that, he said. This offer is just the beginning for many suspects and Adobe itself has said it will be a bigger push into intelligence services. For starters, Hilwa said, Adobe has a formidable army of developers who can now also advance this framework, now that Adobe has given developers and partners access to Sensei as an API through its platform. development.

Indeed, CEO Narayen also addressed this point: “We are excited to open it up to our wider ecosystem of partners, ISVs and developers to enable even more innovation.” These companies have been watching Adobe move into this space for several months with anticipation when Adobe unveiled Marketing Cloud enhanced with machine learning last March. Since then, dozens of these intelligent services have been deployed in Adobe products.

A subtle improvement

What these outside vendors will do with Sensei remains to be seen. Adobe, for its part, has kept its innovation in its own convenient and simple cloud platform. In other words, it didn’t go crazy with concept-car-like features, which few in the design and content management community need or want right now.

For example, it focused on content intelligence, helping users automatically tag images and make smart recommendations when searching. Another feature, called Face Aware Editing, is able to make slight changes to an eyebrow or eyes and create a different facial expression in an image without ruining the image.

Adobe hasn’t forgotten the users of the marketing department either with Sensei. It also added features such as semantic segmentation – in which image regions are labeled by type – and smart audience segmentation, a feature that helps target overlapping or adjacent segments.

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Jenny T. Curlee