9 Strategies to Make Content Creation Effective and Enjoyable

It’s probably not news to you that one of the best ways to drive traffic to your business is to create consistent, high-value content.

Yet doing it consistently and with quality is also likely to be a challenge.

My clients often lament this and talk about how they struggle to keep up, feel inspired to know what to create, what platforms to use and what trends to follow, and how to manage their time to create and publish.

I’ve been creating content for 16 years in national media, social media, email lists for each of my companies, podcasts, digital series, and the list goes on. Because of this, I’ve learned a lot along the way (often making things harder than necessary) and I want to give you some tips to help you get the impact you need from your content, without going crazy. in the process :

  1. Clearly explain why you are creating in the first place. What is the point ? Who are you creating it for? What is the main call to action you want to lead someone to? How does all this fit into your overall strategy?
  2. Check where you already create content (or plan to start) and ask yourself, “Is this really moving the needle or am I doing it because you feel like I have to? ” If the answer is no, consider first if it’s the frame rate or quality that might need adjusting or if you can completely off the hook creating for this platform.
  3. Choose 1-3 places where you enjoy sharing content (good signs are that these are platforms where you also enjoy consuming content as well as how you most naturally enjoy creating it). Start there.
  4. Be clear about your content pillars (what core messages you share). Map them into weekly, bi-weekly, or monthly themes for your content. It’s even better to map them out on a timeline in conjunction with your business goals, such as product launches.
  5. Under each pillar, list a handful of topics you can share about. (Example: pillar = content creation. Subtopics = tools to automate posting, tools to generate hashtags, design and caption templates for your posts, how to reuse content.)
  6. Speaking of content reuse: reuse content. Start with the method that comes most naturally to you. For example, you love recording videos, so start there. Then use a tool like otter.ai to pull the transcript. Take that written document and turn it into an email broadcast. Turn that into a blog post. Then break that up into smaller social media posts.
  7. Likewise, take old messages, emails, or whatever that worked well and share them again, in a slightly new way. You don’t have to come up with a whole new idea every time you share. Just give it enough time to breathe before using it again.
  8. Use real situations to inspire content. For example: Have you had an experience with another company that inspires a lesson learned? Share it. Use lessons, tools, or resources that stand out to your customers and share them. and/or share behind the scenes of your work.
  9. Put back the part or parts that are not essential for you to make it less heavy. It could be the design, captions, planning or formatting, or the entire copy. It will depend on what you are creating and how comfortable you are with handing it over to someone talented who can do some or all of it.

Side note: remember that 100% of your followers and followers don’t see what you share every time (on Instagram it’s closer to 6%, on average, and on your email list it’s is probably 20-50%, depending on the size of your list).

If I were to take this piece as an example, I would write this, then record a video about it, then turn it into smaller pieces for Instagram, and turn the original piece into an email for my list and a blog for my website . I would then hand it over to my assistant to check it out, create those designs, configure it on each platform, and get it live.

In fact, that’s exactly what I’m going to do.

Now it’s your turn. What advice(s) can you follow to make your content creation easier and more efficient?

I can’t wait to see what you create!

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.


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Jenny T. Curlee