8 reasons to use AI to improve your content creation process
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It’s Monday morning and you’ve just started your work week. You grab your coffee and sit at your computer ready to take on the day – and then it hits you – you have two blog deadlines to submit by the end of the day. Just before the panic reaches its peak, you remember you have an AI-powered writing assistant. If that sounds like you, it’s time to jump into 2022 and explore the remarkable world of AI writers. If you’re not already using one, here are eight reasons why you should start now.
What is an AI-powered editor? AI writing is the process of generating content through machine learning software. This is done by training an algorithm to look for patterns in millions of web pages and then using that knowledge to create new content on a defined topic. Using the latest advances in natural language processing, artificial intelligence is now able to mimic and understand complex human emotions.
1. Save time
Writing tools can give you a ton of material to work with in seconds, letting you skip the tedious research and development of your outline. You can take the best parts of what the AI writes and combine them with your own creativity to piece together your content in half the time. Manage your time better without worrying about quality.
Related: Top 5 Ways AI Can Improve Your Content Creation Process
2. Improve ROI
A well-executed blogging strategy and call-to-action can drive high volumes of targeted traffic to your website. Strategic on-page content will keep people engaged with your site and encourage them to sign up for your mailing list. Educational email content will keep them engaged with your brand until they’re ready to buy. What do all these things have in common? Copy at top. Oh – and a lot of time and effort when done manually.
Although a solid content strategy can yield remarkable results, it is a laborious task that can require a lot of resources. Implementing AI as a tool in your writing process can streamline your content strategy and optimize efficiency by improving your overall ROI.
3. Increase leads and conversions
Content marketing has become the cornerstone of the sales funnel. It creates three times more leads than traditional marketing and costs 64% less. To continue generating new leads that turn into customers, businesses need to have a strong content strategy in place. This can be difficult to maintain as the need for content keeps growing and changing. Fortunately, there are AI writers who can help you keep up. Using an AI writer will increase your work output, allowing you to produce more content to generate more leads through your sales funnel.
4. AI is more accurate
While humans have advantages that computers don’t, such as emotions like passion and empathy, one area where we err is our ability to make mistakes. Even the best writers are known to make a mistake here and there while their AI counterparts construct sentences with perfect structure and grammar without fail. Besides being able to create flawless content, AI can also help correct existing paragraphs by checking grammar and even readability.
Related: This Is How AI Content Marketing Will Shake Up 2022
5. The AI is reliable
There are a lot of variables at play when relying on humans to deliver quality content and meet their deadlines. Humans get sick, take vacations, and have bad days. Although these are facts of life, they can all have an impact on the quality of work. The AI writer will be able to do the heavy lifting in minutes and never tell you they need a break. The human writer can then create a workshop on the content created by their AI assistant and complete the task in no time.
6. No more writer’s block
If there’s a reason writers immediately embrace an AI tool, it’s the fact that they can break down writer’s block by giving you unlimited inspiration. There really is nothing worse than sitting down to write and staring at your open document only to have no words or phrases come to mind. AI writers can give you an idea of the direction in seconds. They completely alleviate the anxiety that comes with watching the clock go by while you brainstorm zero ideas and eradicate the blank page of death that writers know all too well.
7. Lower costs and better quality
Thinking about AI, compare human and AI costs for content creation. AI writers generally operate on a monthly subscription basis with reasonable rates for the robust service they provide. Conversely, human writers are notorious for their high price. The highest quality solution uses humans and AI in tandem.
Business owners using their own in-house content team can save money by producing content at a more efficient pace, ultimately allocating employees time to other tasks and maximizing productivity. Freelance writers will also benefit by getting their clients’ work completed on time while exceeding quality expectations – this will improve their reputation by attracting more clients and also enabling them to scale their own business more effectively .
Related: The 7 Best Ways to Cultivate Creative Excellence with AI
8. Stand out from the competition
When it comes to standing out from your competitors, consistent branding is paramount. Developing your unique brand voice and shouting it from the rooftops is essential and starts with content marketing. For a content strategy to be successful, consistency is essential, which can be easily achieved with an AI writer. Gone are the days when you had to write an entire blog or social media post from scratch, making the daunting task of content marketing much more realistic to implement into your business plan.
9. Reuse existing content
There are only so many topics in a niche that can be covered, but consumers expect new content from brands like clockwork. Due to this high demand for constant updates, repurposing old content has become an integral part of a successful strategy. The challenge as a writer is to find new ways to say the same thing. AI, on the other hand, can do it and excel at it with limited information and in record time, making this taxing component of writing transparent.
the possibilities are limitless
The best part about AI writers is that the possibilities are truly endless. Whether you’re looking to generate a headline for YouTube, write a thank you email, or lay the groundwork for an entire blog post, AI tools are up for the challenge. These tools make writing in any medium super convenient and allow writers and business owners to be more efficient while still producing optimal results.
If you’re ready to streamline your content creation process and manage your time more efficiently, check out some of today’s leading AI writers.