5 Content Creation Tips for High Performing Content
In the .com era we live in, every business should have a good website. And not just a well-designed website, but a website whose content is so well-designed that it boosts your results.
So how exactly do you do that?
5 tips for creating content that drives your business forward
Whether you create the content yourself or outsource it to a content creator, here are the characteristics of great content:
Content creation starts with audience research
To create great content, you should always start by understanding your audience. Let’s face it, even if you want the whole world to be your customer, it’s impossible. And that’s exactly why you need to know how target the right audience. And that’s where a lot of companies miss out – they focus on all the other types of research but neglect audience research.
Without audience research, content creation is useless.
When you create content for your website, create it for your visitors, not yourself. Don’t talk about your business and your accomplishments. While they’re good for building credibility, you should discuss them in light of what you can do for your prospects. Here are some tips on how to conduct audience research:
Create a poll. Polls are a great way to find out how your audience thinks and what they need. Used wisely, they’ll give you enough feedback to fill your content calendar for a year.
- Spy on your audience. No, you don’t have to be James Bond. However, you can check your target audience on social media. What are their pain points? What questions do they ask?
- Use your current customer database. Your customer database is one of the best places to research your audience. Find the defining characteristics that connect them and presto, you know exactly (well, almost) what your next client looks like. More importantly, it will help you know what type of content they are looking for.
Simply put, your content should meet the needs of your audience. And to do that, you need to know your audience well.
2. Do your keyword research
The Internet is the greatest publishing platform the world has ever known. To put this into perspective, consider that on 4 million blog posts are published in one day. This means that if your content is in this digital haystack, you will need to be strategic in creating your content.
To get your content found by the right audience, do keyword research.
Keyword research simply means researching the phrases your audience uses when entering a query into search engines. Knowing them and using them in your content allows search engines to know that your content is relevant to be served to Internet users. So how do you do keyword research:
- Start with your audience research. This lets you know what kind of language your prospects are using when looking for solutions to their pain points. It also helps you get an idea of user intent.
- Use a tool. Keyword research tools help you find the keywords your audience uses the most. These are keywords that have a lot of traffic. Examples of great keyword research tools you can use included Semrush (paid) and Ubersuggest (free).
- Target long-tail keywords. The competition for short phrase keywords has gotten tough. Opt instead for long tail keywords.
- Use keywords strategically. Sprinkle keywords strategically throughout your content. Don’t stuff keywords, instead aim for a keyword density of 3% or less.
Keyword research is something every content creator should pay attention to. Especially if your website needs to drive traffic and generate revenue.
3. Create an irresistible headline
Although it may seem like the smallest part of your content, your title actually plays an important role. It’s a bit like the rudder of a ship – small, but which determines the direction in which everything goes.
A good title will encourage people to check out what your content is about. Conversely, a poor title will cause your content to be ignored. So what makes a good title?
- The mini skirt effect. A good headline is short enough to grab attention, but long enough to make readers want more.
- Make a promise. Another characteristic of effective headlines is that they promise the reader something they need or want to know.
- Clear as day. Don’t try to come up with clever headlines just to impress readers. If anything, you’ll confuse some and lose a lot.
Your headline is the hook you use to capture attention. Well designed, it will help make your content stand out.
4. Create content with a purpose
Many companies create content for one reason only: to create content. But content for content’s sake is not enough in this competitive world.
So that your content is impactful and effective in helping you achieve your business goals. Content with a purpose:
- Inform consumers. The main purpose of creating content is to provide your audience with answers to their burning questions.
- Encourages readers to take action. In addition to informing, your content should also inspire your readers to take specific action on your website.
- Encourages relationships. Your content should also have entertainment value in order to make it enjoyable to consume. It also has the greater effect of bringing your audience back for more.
Never create content just because your competitors are doing it. Sit down and set goals for your content. It will also help you track and see if your content marketing is effective or not.
5. Promote your content
Content marketing is exactly what the name suggests: marketing your content. Content creation is only half the battle. The other half is to promote the content. Without content promotion, the chances of people seeing your content become slim.
In order for your content to reach its target audience, you need to invest time and resources into content promotion.
Here are some simple ways to achieve this:
- Social media. Social media (both paid and organic) is a powerful tool you can use to drive traffic to your content.
- Content Syndication. It is simply republishing your content on other websites. These websites need a lot of content and they trade you your content for exposure.
- E-mail. Of course, to promote your content via email, you will first need to grow your email list. Email is a particularly effective content promotion platform because people who sign up to your list are already interested in what you have to say.
- Communities and forums. Sharing your content in forums and communities is a great way to expand your reach. Of course, make sure your content adds value to the community and isn’t just about self-promotion.
So once your next piece of content goes live, don’t just cross your fingers in hopes that it will go viral. Virality is expected.
Content Creation – It’s more than just creating great content
Content marketing is more than just creating content. It’s more about planning the type of content you’ll create and the platforms you’ll post it to. Plus, it’s all about knowing exactly who you’re creating it for and how to make sure they see it.
So the next time you create content, be sure to follow this formula.