4 technical marketing tools for easy content creation

Content is a very effective way to capture and nurture leads. The more relevant content your business creates, the more trust you build with prospects and customers. Some prospects even hire a company they follow on social media without soliciting competing offers.

Of course, creating all this content takes a lot of time and effort. Streamlining your content creation and planning can make the process much easier and allow you to spend more time focusing on the big picture.

While there are hundreds of tools to choose from, here are several we use that you might consider adding to your toolkit:

Social bee for content planning

Planning your social media content in advance keeps you organized and helps you create and share content for important dates and upcoming marketing campaigns.

We use SocialBee to plan content because it provides many features we need, including the ability to link all of Boomer Consulting, Inc.’s social media accounts (Twitter, Instagram, Facebook, and LinkedIn) and each of our consultants. .

Inside SocialBee we can also create content categories. For example, we have categories for our podcasts, webinars, internal posts, etc. SocialBee customizes posts for different platform requirements and allows us to use posts multiple times by adding slight variations. This way we get more mileage from every post we create.

Canvas for graphic design

All social media posts, but especially those on Instagram, need some kind of graphic to grab people’s attention. While you can do a lot with a free Canva account, we upgraded to a paid subscription to get a few more features, including access to premium photos, graphics, and templates and the ability to save and edit. apply our brand elements.

Canva also lets you save and organize your projects within the platform. When you’re designing a lot of social media graphics, saving all those graphics can get messy, so it’s helpful to be able to create folders and access designs we’ve used in the past.

Notebox for brainstorming and creating social copy

We use Box for document storage, so it makes sense to use Box Notes to write social copy and save all our graphics and copy in one place. This makes it easy to reuse these charts and copy them for evergreen or annual publications.

Asana for project management

Staying on top of your social media calendar can be difficult without a way to manage projects. We use Asana to assign editorial copy, design graphics, schedule posts, and more. We can also assign team members and due dates to each task, so our team can collaborate outside of email and make sure nothing slips through the cracks.

Creating great content starts with a great idea, but the journey from concept to execution is much easier when you have the right tools. If you’re looking to streamline and simplify, consider trying out some of these technologies to see if they can give you an edge in the rapidly changing digital marketing environment.

This article originally appeared on the Boomer Consulting blog. you can find it here.


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Jenny T. Curlee