VCCP Launches Girl & Bear Content Creation Studio | Advertising

VCCP has announced the launch of the Girl & Bear content creation studio, which will bring together 250 “makers” through the VCCP network.

The studio will offer its clients content production services in eight markets, including London, New York, Sydney and Shanghai.

Spanning film, audio, design, print, photographic and digital production, VCCP software dubbed The Pathway will guide clients through different media and help create personalized content through the use of data.

The studio will be led by Managing Director Claire Young, who has overseen production at VCCP London for the past six years, and Global Operations Director Dan Montalbano, who has headed VCCP Group’s global operations for the past six years. last two years. .

Young said, “For us, ‘how’ we make things is just as important as ‘what’ we make for customers. I have always wanted to reinvent production and the creation of Girl & Bear has allowed us to boost our manufacturing offer and to change the model of the industry.

The duo will also be joined by Anthony Austin as executive production director. Austin developed the production studio at Mother London and Black Sheep Studios at Bartle Bogle Hegarty.

Austin said, “Girl & Bear empowers our creators to have a stronger voice within the advertising ecosystem. They are an energetic, highly qualified and passionate group, and I am delighted to join the team.

The trio will report to VCCP London Managing Director Andrew Peake and the group’s Creative Director Darren Bailes.

Girl & Bear is launched with clients Domino’s, O2 and White Claw.

Working with the VCCP group to achieve B-Corp status, the studio will also work with Greenshoot and AdGreen to develop sustainable practices.

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Jenny T. Curlee