PUNE, India, November 23, 2020 (GLOBE NEWSWIRE) – The Global Creation of digital content Market share, trends, analysis and forecast, 2020-2030 provides information on key developments, business strategies, research and development activities, supply chain analysis, competitive landscape and market analysis. the composition of the market.
The global digital content creation market size was estimated at US $ 11 billion in 2019 and is expected to reach US $ 38.2 billion by 2030 at a CAGR of 12% in 2020 and 2030. Content creation digital is an essential element of the digital strategies implemented. attract potential customers through white papers, blog posts, email newsletters, case studies, etc. It helps to extend the reach of businesses through proper marketing. With the increase in online traffic and the proliferation of internet services, digital content creation has become an essential tool for B2B communication and landing customers. Along with creating digital content, implementing the right promotion method and the right content selection is key to implementing digital strategies.
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Businesses are focusing on implementing digital marketing strategies to profit from increased online traffic and adopting digital content creation tools and services. This has fueled the growth of the digital content creation market over the past two years. The prevalence of COVID-19 has encouraged organizations to strengthen their digital footprint for sustainable growth. With the majority of operations conducted from isolation, digital content creation has helped organizations to follow their digital strategies. This is expected to boost the global digital content creation market in the coming years.
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Growing adoption of digital content creation tools to drive the growth of the global market
The global digital content creation market is segmented on the basis of component, content format, type of deployment, company size, end-use industry, and geography. On the basis of components, the global digital content creation market is segmented into tools and services. Digital content creation tools are sub-segmented into content creation, content transformation, content publishing and others. Digital content creation services are sub-segmented into professional services and managed services. The digital content creation tools segment dominated the global market in 2019 and is expected to grow at a high rate during the forecast period owing to the increased adoption of small and medium businesses for digital marketing and others. applications. The service segment is expected to experience significant growth during the forecast period owing to the expansion of cloud-based digital content creation and the advancement of digital content creation tools.
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Growing media and entertainment industry and increased adoption of digital content creation tools to drive market growth
Based on the end-use industry, the global content creation market is segmented into hospitality, retail, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, government, and others. The media and entertainment segment contributed to a dominant share of the global market in 2019 due to the high adoption of digital content creation tools and services globally. The proliferation of OTT multimedia platforms and the increase in the volume of multimedia content are the main attributes of the growth of digital content creation in the media and entertainment segment. The travel and tourism segment is estimated to be the fastest growing segment during the forecast period due to increasing online traffic and rigorous marketing activities to attract customers.
On the basis of geography, the global digital content creation market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America contributed the largest share of the global market in 2019 due to the high penetration of digital content creation tools in several end-use industries. Asia-Pacific is expected to be the fastest growing region during the forecast period owing to the expansion of the media and entertainment industry and the adoption of digital content creation tools. in online or digital marketing applications. The expansion of small and medium-sized enterprises in major countries is expected to contribute to the growth of the Asia-Pacific digital content creation market during the forecast period.
The major players active in the global digital content creation market are Acrolinx GmbH, Activision Blizzard, Inc., Adobe, Apple Inc., Aptara Inc., Avid Technology, Inc., Comcast, Corel Corporation, Integra Software Services Pvt. Ltd., Magic Software Enterprises, MarketMuse Inc., Microsoft Corporation, Quark Software Inc., and Trivantis.
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