The 7 Best Types of Visuals for Content Creation


Even if you are not a visual content creator, adding popular visuals to your content will make it much more engaging.

For a blogger or any creator of non-visual content, the appearance of things plays an important role. It’s hard to grab or hold an audience’s attention with blocks of plain text, but by adding original and compelling visuals, you can make your content stand out.

This article covers the best visuals to add to your content.

1. Pictures and illustrations

A visual showing images and vectors for the blog

It is impossible to imagine a blog or an article without pictures. In addition to the mandatory featured image, adding images and illustrations between text frames has become standard practice.

Images not only help you explain things better to your readers, but they also prevent your content from looking like a collection of intimidatingly long blocks of text. The more unique the images you use in your content, the more readers will be interested.

Always include high-quality, professional-looking images and illustrations to convey your message. If your blog is about using some tool or app, adding screenshots is the best way to explain each point to readers.

Moreover, you can use any free online graphic design tool to create images and illustrations for your content.

2. Memes and GIFs

An image showing memes and GIFs

Thanks to social media, GIFs and memes have become an integral part of our communication.


Adding memes to your content isn’t just for adding humor; you can use it while discussing a serious problem to make it lighter. And using GIFs will keep your content from getting boring.

Besides using trendy memes and GIFs, you can also create your own based on the type of content using memes templates. Additionally, you can use emojis in your handwriting to display emotions in unorthodox ways. Using these trendy visuals also makes your content more worth sharing.

3. Infographic

A visual of infographics on several subjects

An infographic is a powerful visual element that you can use in any type of content. Readers can quickly catch the message you’re trying to convey through an infographic. It also leaves a lasting impression and helps them remember the information.

Even if your blog post doesn’t have any digital data, it’s still possible to create a beautiful, informative infographic that will summarize your content. Add an eye-catching background and use prominent font styles to create an infographic that compiles your blog’s main talking points.

Making an infographic is relatively easy. You can use any popular drawing tool to create eye-catching infographics for your content.

4. Slideshows

A slide show visual

Many people considered slide shows or PowerPoint presentations to be suitable only for board meetings. However, times have changed and we have seen the successful use of slideshows on all platforms. In fact, it has become a powerful medium and a resourceful visual element.

You can certainly incorporate a slideshow presentation into your content, especially if you are going to be discussing a list of items. Create a slide for each item discussed and add an index page at the start if you want.

When creating slideshows for your content, follow presentation best practices. Make sure it looks professional in terms of language and visuals. Also be consistent with the font type, size, and color of your presentation content.

Related: The Best Google Slides Alternatives For Your Presentation Needs

5. Videos

One image from multiple videos

Relevant and informative video can help increase your engagement. It can immediately grab the attention of your audience and present the topic in an easily digestible way.

If you are explaining the functions of a gadget or app in your blog, the use of videos will be especially helpful in providing a visual demonstration of the instructions. Just make sure the videos are in HD quality.

You don’t have to create multiple videos for your blog posts; instead, make a full video. You can use this video for many blogs which cover the same theme or its related topics. Add the video in the top section of the content so that it can immediately grab the attention of your readers.

You also need to figure out what kind of videos your audience likes. Demonstrations and interviews are two popular types of videos that people generally add to their content.

6. Tables and figures

An image of tables and graphs

Many contents include digital data. Mentioning them in the text can make it difficult to follow readers. For data-driven content creators, visualizing digital data using charts and tables is more useful for readers.

These visual elements simplify all complicated data, making it more attractive and sensitive to readers. With a plethora of chart types and charts available, you should use the one that works best for your particular data. Here’s a quick guide:

  • Bar chart: The easiest way to show the comparison between multiple categories.
  • Pie charts: Great for showing a data break or what something is made of.
  • Line charts: Another way to display a correlation or a pattern.
  • Pyramid charts: Ideal for showing the hierarchical relationship between data.
  • Point clouds: Used to show the distribution or a relationship between two different variables.
  • Organization charts: Perfect for displaying timeline or data sequence.

7. Font style and bullets

A visual of the font style and bullets

You need to consider the importance of emphasizing font and font styles. By using them tactfully, you can allow the audience to see the crucial points better.

Choose an easy-to-read font. It is recommended that you use different fonts for titles, subtitles, and body text. Select the font color wisely according to the background color so that they do not conflict.

Use text formats such as title cases, bold, italics, underlines and strikethrough whenever necessary to make the section stand out. When adding a quote, use an original font and an eye-catching background color.

To make a listicle stand out, remember to use different styles of bullet points. You can also sort them using a numbered list. So, readers can easily distinguish how good they are by reading them.

Related: The Google Font Pairings You Should Use In Your Designs

Make your content more engaging with visuals

By adding various visual elements to your content, you can make it more compelling. Here we have shared the best visuals for content creation. Start including them in your content and you can increase your success as a creator by attracting more readers.

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Jenny T. Curlee