Soona Raises $ 10.2 Million Series A to Evolve Its Virtual Content Creation Platform, Transforming the Way Brands Take Photos and Videos for Ecommerce

DENVER – (COMMERCIAL THREAD)–Today, soon, the world’s leading virtual content creation platform for e-commerce, announced it has raised $ 10.2 million in Series A funding, led by Union Square Ventures. Soona’s technology powers virtual photo and video shoots, transforming the way brands create content for e-commerce and marketing. The company will use the funding to expand its proprietary Camera-to-Cloud technology and introduce a subscription product. Soona solves three primary issues associated with branded content by delivering high-quality creations from professional teams, a fast 24-hour turnaround time, and transparent pricing, all within a collaborative and intuitive platform.

“Two-thirds of a customer’s online shopping decisions come down to the photos they see. Content is essential for brands to compete online and soona is the first product to combine quality, speed and price, ”said Liz Giorgi, co-founder and CEO of soona. “If you are starting a business, growing quickly online, or expanding into new channels and markets, soona is the right solution. We’re replacing the most painful and fragmented parts of content creation, which is an outdated and expensive process.

Consumers spent more $ 860 billion online in 2020, up nearly 45% year-over-year, and soona is improving the way brands bring new products online faster and make them available to consumers. Soona’s platform helps businesses meet the growing demand for quality e-commerce visuals by disrupting the traditional model. The platform delivers professional and affordable personalized content with an unprecedented 24 hour delivery time, reducing the long cycle that can add weeks or months to production. The need for innovation in producing content for the ecommerce stack is evident by the growth of Soona, which grew by 400% in 2020 and is set to do the same in 2021.

“Soona’s technology solves the missing piece of the e-commerce stack,” said Rebecca Kaden, Managing Partner at Union Square Ventures. “There is a huge opportunity to meet the demand for e-commerce brands as this category continues to grow. Soona has already achieved exceptional organic growth and strong customer loyalty, and we are delighted to support this team.

“We use technology to advance creativity and make high-quality content accessible to all brands through our shopping and interactive interface,” said Hayley Anderson, Co-Founder and Creative Director of Soona. “By leveraging our proprietary technology, we are helping our clients eliminate the physical and human limitations that exist in the content industry. ”

How long does it work:

  • Customers simply book a photoshoot in Soona’s self-service software, choose from selected designs or take a style quiz to discover their brand’s visual personality and choose from its network of models, stylists and designers. accessories.

  • Customers ship their products and join their shooting online in real time. Customers are obsessed with their virtual shoots because it allows them to give feedback to the team as they would on a set in person and see immediate changes and improvements on the dashboard.

  • The $ 39 photo and $ 93 video clip a la carte model also means brands only buy the content they like and pick it up within 24 hours.

  • Brands can easily organize content within the platform, review previous shoots, download any content they have already purchased, and purchase their previous shoots for more content anytime.

  • With Soona’s 5-star rated Shopify app, brands can then exchange content in their store and product listing pages with just one click.

With over 4,000 customers, including Lola Tampons, The Sill and Wild Earth, and three hubs in Austin, TX; Denver, CO; and Minneapolis, MN, soona helps businesses sell products online and in-store in four main industries: beauty and cosmetics, fashion and footwear, housewares, and pet care. This investment cycle includes follow-up investments from Matchstick Ventures, Starting Line Ventures, 2048 Ventures and Range Ventures. For more information on how prèsa can help your brand, visit: soona.co.

About soona

Soona is a casual content platform that helps brands create professional-looking photos and videos. The company was founded in 2019 by Liz Giorgi and Hayley Anderson after the successful acquisition of their first business, Mighteor. Liz and Hayley are a dynamic founding creative team with a shared vision of using technology to improve the work of creatives and improve access to high quality personalized content.


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Jenny T. Curlee