SIS launches new US subsidiary SIS Content Services Inc


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SIS laid out its plans to continue its international expansion by launching SIS Content Services Inc.its new American subsidiary.

SIS noted that the launch of its US division shows the company’s commitment to the US market as it seeks to capitalize on the “opportunities available to digital and retail sportsbook operators and racing players”. horses”.

Richard AmesCEO of SIS and President of SIS Content Services, said the launch has played a significant role in further internationalizing the SIS business and comes at a time when the U.S. racing market is facing unprecedented change and opportunity. previous.

“SIS will provide customers with access to the world’s best horse racing content, thirty years of distribution experience and turnkey technology with the ability to generate new revenue both on and off the track,” it said. -he declares.

“Our offering includes all the products and services needed to satisfy industry stakeholders and will add significant value to their own proposition.

“When it comes to fixed odds betting, there are obviously a number of regulatory hurdles to overcome in the coming months, but there is a real opportunity for this to benefit both horse racing players and sport bets.

“The launch of SIS Content Services follows a significant investment in Australia’s RACELAB GLOBAL and is further evidence of SIS’s commitment to racing as a sport and betting offering.”

For sports betting, SIS Content Services will offer a complete turnkey solution of real-time data and video feeds, trading services and liability management across its portfolio of over 30,000 horse races, 38,000 races greyhounds and over 100,000 competitive gaming events.

The company will make its fixed odds distributions available to racetracks, providing access to racing content from domestic and international races to maximize revenue and drive new customers to the racing product.

SIS content services will be led by Michele Fisherseveral additional appointments to be announced in the coming months.

Fischer brings a wealth of knowledge of horse racing in the United States to the position, having served as an international racing consultant and former Sportech executive.

She said: “We have seen an explosion in sports betting in regulated states over the past few years. Now is the time for American racing and all of its stakeholders to be active participants and reap the benefits of this growth as well.

“As SIS has demonstrated for decades in the UK and Ireland, and currently in Latin America, Africa and Asia, it is extremely well placed to help operators and racetracks get the most out of their content. I am thrilled to lead SIS Content Services at a time when the opportunities for US racing both domestically and internationally are greater than they have ever been.

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Jenny T. Curlee