Our goal is to make India a powerhouse of content creation: I&B Min Anurag Thakur

Information and Broadcasting (I&B) Minister Anurag Thakur said the government is committed to making India a content creation powerhouse and the post-production hub of the world. The Minister made the statement during the opening ceremony of the 52nd Indian International Film Festival (IFFI) in Goa.

“We aim to make India a powerhouse of content creation, especially regional, by stepping up regional festivals. We are also steadfast in our efforts to make India the post-production center of the world, leveraging the immense technological talent of our skilled young people. Our aim is to make India the hub of world cinema – a destination for films and festivals and the most privileged place for filmmakers and lovers! ”Said Thakur.

Noting that many directors are young, the Minister said that young people are the engine of fresh content. “The media and entertainment sector is built on three unique propositions that India offers: an abundant and skilled workforce, ever-increasing consumer spending, and a diverse cultural and linguistic heritage. Where else in the world have you got these fueled by the vast footprint of mobile, internet and digitization? “

The Minister said that with this unique combination of connectivity, culture and commerce, India is poised to be at the epicenter of the film ecosystem. “Today the history of India is written and defined by the Indians.”

The minister said India can captivate the world by telling the story of India – the story of a booming, powerful and vibrant billion people ready to rule the world the way they do. India. He also underlined the enormous employment potential of the sector. “The motion picture and entertainment industry offers a huge job opportunity as we move into the digital age of content and filmmaking, not to mention film archiving for future generations of moviegoers. “

India aims to become an attractive destination for cinema. “We have opened the Film Facilitation Office, as a single point of contact to facilitate filmmakers,” Thakur said.

Union Minister of Information and Broadcasting and Youth and Sports said Azadi Ka Amrit Mahotsav is an opportunity to take a collective resolution to bring the nation to new heights when we celebrate the 100 years of our freedom. “This presents a unique opportunity for Indian cinema and incredible possibilities for content creation and delivery at all levels across all platforms, in all regional languages, nationally and globally. “

IFFI 2021, he said, brought together a diverse mix of films and filmmakers from around the world. The Minister informed that IFFI embraces new technologies and provides a platform for artists and industry to engage with each other, keeping pace with change. “There are a lot of firsts at IFFI. For the first time, IFFI allowed OTT platforms to come and present and present what they have produced in recent years.

For the first time, films from five BRICS countries, namely Brazil, Russia, China, South Africa and of course India, will be presented as part of the BRICS Film Festival alongside the IFFI . More than 300 films are presented at IFFI. 148 international films from nearly 75 nations will be screened at the festival, the minister said.

As the country celebrates the 75th anniversary of our hard-won freedom, with flags of Azadi Ka Amrit Mahotsav fluttering across states across the country, 75 budding young filmmakers were handpicked from across the country to attend the ‘IFFI as special guests. The names of the winners were announced at the opening ceremony today.

Speaking about the new initiative, the Minister said: “For the first time ever, we are recognizing and mentoring 75 promising young minds as we celebrate 75 years of Indian independence. They were chosen by the grand jury and the selection jury after a careful selection process.

The Minister also presented the government’s progressive and ambitious vision for IFFI. “Our government’s vision for IFFI is not just one event, but what IFFI should be when India celebrates its 100th anniversary of independence.

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Jenny T. Curlee