How will this affect your work as a writer?

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Artificial intelligence (AI) supports just about every aspect of communication. From Siri answering your voice questions to Amazon recommending products based on your browsing history, AI has permeated our lives in ways we don’t even think about anymore.

AI is Growing Faster Than Ever – Experts Predict Global AI Market Value to Reach $ 190 billion by 2025. It’s not yet time to panic about the Skynet takeover, but it’s important to understand how AI has currently and will continue to impact writers and others. professions.

Human writers will always have a place in content creation. I teach more than 500 of them in my academy, and I see a real need that grows every year. The real uncertainty lies in the question “In what capacity?

Will AI become so powerful that editing machine-generated work rather than writing one-off articles will become the norm for content creators?

My prediction: unlikely. At least not anytime soon.

Artificial intelligence is making waves, but content writers are not going anywhere

It’s no secret that creating content is a time consuming process. Even with the help of AI tools, it takes a lot of time and effort to create professional content. This is why so many companies are turning to AI. It can help them create more content in less time.

AI isn’t expected to replace writers entirely – not yet, at least. When it comes to writing, there are still things the AI ​​can’t do. For example, he cannot create truly original content.

Now what if I told you that these three paragraphs you just read were written by AI? Because it was.

Overall, it’s pretty good for a machine, and AI tools have improved dramatically over the past few years. Despite some dark predictions About machines inevitably replacing the majority of human jobs in the near future, our staunch AI friend admitted in his third paragraph that he can’t compete when it comes to writing original content.

(A machine wouldn’t lie, would it?)

And originality isn’t the only skill where machines fail.

Related: The Use Of Artificial Intelligence In Healthcare Has Accelerated During The Pandemic. It’s here to stay.

Six essential human skills that give us an edge over AI

Maybe a day will come when we’ll be able to program machines smart and adaptive enough to compete with us on a level playing field, but we’re a long way from it.

In the clash between humans and AI, we still have a few tricks up our sleeves.

1. Creativity

Artificial intelligence is great at processing data and turning it into written content. The facts are there, presented in legible and grammatically correct sentences, but there is just something missing.

There just isn’t a way to program true creativity into a machine yet. The human brain is light years ahead of any other creature or artificial intelligence in this department.

2. Variant

AI is getting better at emulating the way we communicate, but it hasn’t quite defined our natural discourse yet.

Strong writing avoids repeating the same words, sentences, sentence lengths, and sentence structure. We like to make a difference. The AI ​​tends to sound a bit, well, robotic after a while. But it’s getting better.

3. Passionate

When you read a book, article, poem, or any other written piece, you can often feel the writer’s soul bleed through every word. Most writers really love what they do for a living, and it shows. There is something to be said for human tenacity and dedication.

No matter how sophisticated we program AI processes, there is simply no way to recreate the level of feeling, passion and commitment that allows us to connect so deeply with each other through indirect means.

4. Empathy

Robots can do a lot of things, but they can’t feel emotions or figuratively put themselves in our shoes to understand the challenges we face. For this reason, AI is unlikely to replace humans in customer service or any other area that requires a personal and empathetic connection.

5. Experience

No amount of data can compete with the value of a real experience, just like the photos of exotic places on Google can’t really represent a trip there. Likewise, without experiences to draw on, AI writing often feels somewhat hollow below the surface.

6. Judgment

Computers are programmed to make choices based on a series of parameters, but this is not the same as developing judgment skills. Human copywriters draw on values, knowledge gained through experience, and intuition to write stories that will resonate with people.

Many writers “go with the flow” and let the writing guide them naturally, sometimes in directions they didn’t necessarily intend to go. We make choices as we write.

AI has not yet become intuitive and adaptable at this level. Rather than moving on to a related topic if this is how the article goes, the AI ​​often goes back and repeats information as it relates to a specific plan or set of topics to follow.

Related: 4 reasons why workers should welcome artificial intelligence to the workplace

AI is a tool to improve human work, not to replace it

People and businesses still need content writers, and the truth is humans aren’t going anywhere. AI fails when it comes to creating search engine optimized (SEO) content, among other categories.

Yet despite some shortcomings, it is undeniable that AI has its advantages and will play an important role in our lives for the foreseeable future.

Rather than resist change, we at Express Writers have embraced AI as an additional resource. While we’ve sampled several different AI tools, our favorite is the third iteration of Generative Pre-Trained Transformer (GPT-3).

A language AI tool called Hyperwrite helps us by:

  • Starting ideas: Enabling AI to make recommendations helps our editors overcome writer block when they’re blocked.
  • Creation of the first drafts: With a little guidance throughout the process, the AI ​​can produce usable material that only needs a little TLC and editing to bring out a human touch in the final draft.
  • Almost 50% reduction in production time: A little help can go a long way in reducing the time we spend researching topics and writing drafts.

The future is in the capable hands of talented human writers. AI will probably never completely replace content writers, but it can be a versatile resource to help them and speed up the creative process.

Passionate writers who embrace their tools rather than fear them have nothing to fear for the future.


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Jenny T. Curlee