HINGE GLOBAL presents turnkey content
CINCINNATI, November 30, 2021 / PRNewswire / – As online shopping has become the norm, shoppers have raised their expectations for the digital shopping experience. Consumers expect to see clear, accurate, and engaging branded content on all ecommerce sites. Strong writing (taking advantage of relevant keywords and trends) is essential to allow products to be discovered in the “endless aisles” of the digital shelf. Eye-catching and relevant product images help drive sales, but also help minimize return rates by ensuring consumers know exactly what to expect from the product. Enhanced content (also known as Rich Media or A + content) is usually found right above product reviews. So this is another set of digital content that helps communicate the benefits of the product and boost conversion.
However, for brands selling across multiple ecommerce sites, keeping content up to date across multiple ecommerce channels has become increasingly complex. Each e-merchant has unique formatting requirements and different policies and regulations. Ecommerce sites frequently update their requirements, requiring agile changes from sellers to avoid listing deletions or other penalties. For example, in 2021, Amazon had a policy 346 changes, Target.com had 298 changes and HomeDepot.com had 239 changes. Navigating this complexity requires specialized expertise in e-commerce.
To help online sellers streamline the process of creating and managing content across multiple ecommerce sites, HINGE GLOBAL offers Turnkey content. TurnKey Content is a suite of solutions that helps e-commerce sellers increase their online sales by:
- Creating eye-catching product photographs, lifestyle images and engaging video content.
- Drive organic research with top-notch writing.
- Increase conversions with visually striking enhanced content.
- Consolidate, manage, and publish content across multiple retail channels and e-commerce marketplaces including Amazon.com, Walmart.com, Target.com, HomeDepot.com, Petco.com, Petsmart.com, and more.
- Configuration of digital catalogs and brand quality sites for the brand’s internal sales teams.
HINGE GLOBAL is a Salsify certified agency.
One of our clients, Boulangeries Bimbo United States, Noted:
“HINGE GLOBAL made the process of creating and uploading content to Salsify seamless! Their team did a great job of researching 8 of our brands, creating compelling enhanced content pages that increase conversion, and they’ve worked to ensure that the content met the requirements of multiple online channels. “
About HINGE GLOBAL:
HINGE GLOBAL is a full-service e-commerce agency, delivering profitable growth in online sales in Amazon, Walmart.com, Target.com and other markets. HINGE GLOBAL accelerates digital commerce by providing market analysis, PPCs, digital creative content and operations.
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